2NE1 so far have had a rather blah impact on J-Pop compared to other acts like Girls’ Generation & KARA. Their Japanese videos to date have been direct and sometimes controversial ports of their Korean ones with a few minor changes here & there.
When Go Away was announced with a new concept I was intrigued. What could possibly beat CL as a race car driver who kills her douche ex-boyfriend on the race track? Well it certainly isn’t this.
I understand that they have to cater to the whole Japanese market and their insatiable need for kawaii but what the hell is this and what exactly happened to the 2NE1 I know and love? I don’t exactly get what this total 180 actually accomplishes and I’m kind of confused as to what this group is supposed to be marketed as.
I figured they would be directed squarely at the R&B/Hip-Pop listeners but perhaps I was wrong? By the looks of this all of 2NE1’s swagger has been drained in favor of uber cute with puppies.
On another note, if I wanted to watch a 4 minute commercial for Jeremy Scott Clothing I could tune into fashion television or just wait for some K-Pop site to pimp his shit as the next level gear that all netziens in the know should be wearing.
Obviously this is nothing close to the vehicular homicide that 2NE1 fans associate with this song.
So what are the redeeming parts of this video? Um… Well I think CL kind of manages to pull of the whole cute schtick without being totally out of character. She’s been pigeon holed into being one of harder stature but I believe this softer look was alright.
I’ll admit that she does looks way better as the bad ass chick.
Other than that there’s always the beautiful Park Bom. I have a bias because she’s my favorite member of 2NE1 and I thought she looked quite yummy. And any video that has her in a bubble bath is enough to get a pass from me. I think I would have preferred a version with all of the members in the bubble bath instead of this “in the club, cheating boyfriend” stuff.
Even with bubble bath shots I’m still full of disappointment. YGEX, what have you done?