Amiaya Magic Color

Release Date: April 10, 2013

Track Listing

  1. Magic Color
  2. Up To Way
  3. Play That Music (Banvox Remix)
  4. Magic Color (Karaoke)

Review

AMIAYA (real names Ami and Aya Suzuki) are 22-year old twin models from Hamamatsu, Shizuoka who call their style Tokyo Pop. Tokyo Pop is described as a blend of new culture elements that pulls from various Japanese subcultures, especially those from the fashion world.

The immediate comparison one can think of when it comes to AMIAYA is to look directly in Kyary Pamyu Pamyu’s direction. But after listening to this single package they are completely different beasts other than sharing an interest in fashion.

AMIAYA while using many Electro Pop production techniques in their songs, are not as out there musically. Their songs seem to have more actual instruments that sound like session musicians instead of some dude behind a synthesizer.

This is most evident on the b-side Up To Way. That sounds way more like a Tommy Heavenly6 song or if you’re slightly more knee deep in idols, a PASSPO song gone the way of alternative rock.

The final song is a remix of Play That Music off their  Tokyo Pop mini-album (released January 2013) that takes the track far away from its Pop/Rock roots and into club territory. It’s not going to be a pleasing to those who don’t like mainstream club 4 on the floor thump but it’s a decent enough deviation from the original to make it worth at least one listen.

Overall this was okay. It’s not mind blowing or anything but there’s enough on Magic Color to pique curiosity and keep AMIAYA on the radar as a group to watch in the future.

Additional Links

AMIAYA Twitter

AMIAYA YouTube Channel

AMIAYA Official Website

Magic Color (Regular Edition)

YesAsia LogoCDJapan Logo

Magic Color (Limited Edition)

YesAsia LogoCDJapan Logo

Magic Color

iTunes