Ai no Dangan

The video for Berryz’ latest song Ai No Dangan has been freshly unleashed on their YouTube channel. There was a short preview of this about a month ago that showed the group in tight red leather outfits. Some have compared their look in this video to that of the cat suit in Britney Spears’ Oops I Did It Again.

Ai no Dangan

Ai no Dangan

While that is an accurate comparison these motorcycle outfits are much closer to the PVC gear they wore in Seishun Bus Guide. I’m not complaining because Miya + tight red leather outfit = win. The same can be said for Risako. With that said, this video has a little more substance than Heroine ni Narou ka. The most noticeable difference is that we can see them this time. No more squinting in the dark.

Ai no Dangan

Ai no Dangan

Sure this follows the same pattern of previous H!P videos but for some reason it’s more interesting. Yes, it’s probably the tight, red outfits but there are also some elements that move away from the typical H!P video formula as well.

Ai no Dangan

Ai no Dangan

First off, the special effects were actually good. Unlike say S/Mileage’s Koi ni Booing Buu or C-ute’s Momoiro Sparkling where the effects looked more like default Windows screen savers or basic graphics tests. It can be argued that the back drops in this video also fall under that category. Fair enough but I feel those small touches added to the whole Bullet of Love concept when the girls were firing off their love guns.

Ai no Dangan

Another point of interest is the close up shots. Normally these consist of the normal singing or idol pose or both. This time we have some differences. Effective (for the lack of a better word) use of props. Yup. We can cross off the import model poses to the list of things to see in an H!P video.

Ai no Dangan

Ai no Dangan

Not all of the Berryz were successful in pulling the look off and probably Maasa and Risako ended up looking convincing enough to maybe have careers as import models should their H!P days ever end. Especially Risako. It’s like the director of this video just kept saying, “Arch your back further. Yeah. That’s right, perfect.”

Ai no Dangan

Ai no Dangan

Some of the other close ups are similar to shots from Namie Amuro’s Funky Town with the dancing in front of a giant self image deal.

Ai no Dangan

Ai no Dangan

Lastly there’s the choreography. I’m sure many have noticed that the “kids” (’cause they ain’t kids no more, c’mon Risako get legal) groups have been getting more mature and somewhat risque (for H!P) dance moves as they all become of age. With that comes some unintentional hilarity. What exactly is up with the whole bent over hip/back pain type dance move? Is that supposed to be sexy? Really? It looks like they dropped their walking sticks & are in need of medical attention.

Ai no Dangan

The best part of the entire dance sequence is the stripper squat. Who else besides me was expecting booty popping or some sort of spread eagle kind of dance? Come on. Admit it. You wanted Berryz to work their asses like they were doing a dance hall video didn’t you? You perverts. =P

Ai no Dangan

Overall a much improved effort for a Hello! Project video. At least it looks like they’re kind of trying with Berryz and that I can accept. As for the song itself? That will be covered in an upcoming single review.