Momoiro Clover and KISS recently released the video for their collaboration single Yume no Ukiyo ni Saitemina. Reaction to it has been mixed so far from what I have seen. Some don’t understand what is going on while others have an appreciation for this collision of two worlds.
When I heard of this collaboration it wasn’t exactly a head scratcher. After all, Momoiro Clover Z songs have some guitar shredding in them and both group’s overall visual concepts are very similar. So it only seemed like a natural fit to have a band such as KISS work with Momoiro Clover Z.
I have seen the reaction of “Ewwww KISS” or “I don’t get it” online. I don’t necessarily find that fair so I decided to do some homework on how this collaboration came about. Luckily there is a NHK BS Premium documentary that covered that exact topic.
It was KISS’ management who approached Momoiro Clover Z in early 2014. After obtaining some CDs and Blu-Rays from the Momoiro Clover Z camp and forwarding them to KISS, the band was impressed enough to extend an offer to work together.
In May of 2014 the recording process for Yume no Ukiyo ni Saitemina began with composing the initial demo, working on the lyrics, discussing the concept for the video and both groups finally fleshing out the final track remotely between Los Angeles and Japan.
This went back and forth until November of 2014 when Momoiro Clover Z flew to Las Vegas to complete filming of the live portion of the music video with KISS.
After watching this documentary and gaining an understanding of how the track came together I don’t see what some J-Pop fans problems are with this collaboration. You can tell that KISS did their homework and in my mind they managed to do their best to interpret Momoiro Clover Z’s sound through their own filter.
As for the final PV? Well I tend to like the animated parts at the beginning more than live action sections personally. It’s still a visually interesting video overall, although probably not as in your face as some of Momoiro Clover Z’s previous PV’s.
A stupid final thought. When you think about it the heights the members of KISS compared to Momoiro Clover Z are probably close to scale, even in the exaggerated sense that is portrayed in the video.
Yume no Ukiyo ni Saitemina will be released on January 28. Keep it locked on Selective Hearing for a single review shortly after.