Koe ga Kasureru Kurai

Koe ga Kasureru Kurai

The first b-side from SKE48’s Kataomoi Finally is a video that compares idols to flavor of the month vending machine drinks. A strange comparison but it makes sense if you think about it. Idol groups have to constantly reinvent themselves to stay fresh & relevant. Much like soft drink & coffee companies have to come up with new flavors to keep their market share.

Koe ga Kasureru KuraiKoe ga Kasureru Kurai

Koe ga Kasureru Kurai

The concept is executed brilliantly here with a storyline of one drink who was the most popular item in the machine refusing to conform when people start favoring her flashier counterparts. Instead she chooses to languish in obscurity while being continually ignored by the thirsty pubic.

Koe ga Kasureru KuraiKoe ga Kasureru Kurai

Koe ga Kasureru KuraiKoe ga Kasureru Kurai

Whether any of these drinks actually taste different from each other is subjective and well rather strange to talk about given the comparison in this video. But  hey, if you want to discuss that aspect amongst yourselves and start perving out, feel free to do so. I’m certainly not going to stop you.

Koe ga Kasureru KuraiKoe ga Kasureru Kurai

Koe ga Kasureru KuraiKoe ga Kasureru Kurai

Anyway, it’s not until the sympathetic vending machine worker urges her to change her stubborn ways that she sees the light and becomes a new and refreshing drink for everyone to enjoy. Bringing about much rejoicing and some weirdness as the vending machine worker embraces the drink he helped as if it were an actual young girl.

Koe ga Kasureru Kurai

Koe ga Kasureru KuraiKoe ga Kasureru Kurai

What the guy does in the privacy of his own home with canned beverages is his business I guess. It just didn’t look right to see a dude rubbing a can all over his face.

Koe ga Kasureru KuraiKoe ga Kasureru Kurai

Koe ga Kasureru KuraiKoe ga Kasureru Kurai

Unlike Kataomoi Finally, Koe ga Kasureru Kurai entertains without the titillation of HLA (Hot Lesbian Action) and violent bitch slapping. A good move as it probably isn’t a good idea to milk that whole group of awesome. Plus this song doesn’t exactly have the tone that one would associate with those actions.

Koe ga Kasureru Kurai

After seeing SKE’s earlier flash mob type videos (i.e. 1 2 3 4 Yoroshiku) I wasn’t expecting much out of this group that I haven’t already seen. But hey, so far 2 for 2 in regards to keeping me interested. Hopefully Hanikami Lollipop continues this trend.