This list is not official, nor does it echo the preferences of the other Selective Hearing staff writers. Likewise, this list might not meet your personal tastes, and you may disagree with any one of the choices made here. Of course, these are just opinions, and nothing more. This list is not based on any votes or agreements.

Cross-Posted from: Okay! Musume Time

In celebration of the groups 20th Anniversary this year, let’s take a look at some of the more memorable music videos and entertain ourselves through twenty years’ worth of Morning Musume. Whether it’s nostalgic, fun, humorous or emotional, let’s look back at the music videos of Morning Musume and deduce the good from the bad.

To make things a little easier, a rating system had been put in place during the compilation of this list; 10 marks perfection (to a degree), whereas 1 is the equivalent of trash. As this is a Top 20’s list, all videos mentioned will have a rating of 7/10 or above, and now lower. Of course, as with any list, there will be Honorable Mentions towards the end.

Let’s begin.

20

Koi no Dance Site (2000)

Rating: 7/10

Koi no Dance Site is the kind of video you like to dislike, but it’s the kind that will leave an impression, whether it’s good or bad. There is no denying the video’s strange choice; it is riddled with ridiculousness, from its terrible choreography to the over-use of lighting on the members. As its aged, the video only becomes more dated, but it’s gotten to a point where it’s now so bad, it’s good.

This is definitely for those with an acquired taste, but Koi no Dance Site, for all its faults, is a genuinely fun video. It’s outlandish look and energetic sound make up an entertaining video that is memorable and unique against the groups previous releases.

19

Sexy Boy ~Soyokaze ni Yorisotte~ (2006)

Rating: 7/10

One of the groups simpler releases, Sexy Boy ~Soyokaze ni Yorisotte~ features the dreaded white costumes that the current lineup favors, but here, the look is simple and refreshing, and the outfits are at least casual in a graceful, summery way.

The editing can be a little off-putting to some, especially when the camera moves with the members and bounces around, but this can also add to the energy of the song. The solo shots are the most pleasing here, however, featuring the members staring away and into the camera as the wind blows through their hair, delivering an elegant, serene moment that feels quite personal between viewer and member.

As a video, it’s simple, but it’s pacing, use of close-up shots and the way it flows together through its choreography and editing, allows the video to be a rather pleasurable watch. That, and it’s pretty.

18

Morning Misoshiru (2017)

Rating: 7/10

There is an incredible amount of warmth that comes with this video, and no, it’s not from the campfire.

An updated cover of the groups 1998 debut single, Morning Coffee, the current lineup of Morning Musume (’17) sing about miso soup by the campfire in Morning Misoshiru, showcasing a closeness that the original lineup might not have had. Wrapped up in scarves, hats and gloves, throwing pillows at one another and sleeping in tents, the music video shows off the beautiful outdoors and the relationship between the groups current generation that is heartwarming and sweet.

The beauty within this video is undeniable. From the tranquil shots of the forest and stream, to the members blowing bubbles and rushing towards one another as they sing by the campfire, Morning Misohiru delivers a tender, natural atmosphere that the current lineup has lacked in previous releases. It’s good to see that they still have it in them to create something this beautiful.

17

Nanchatte Ren’ai (2009)

Rating: 7/10

Featuring the elegance of ballet amidst the dark and dank, Nanchatte Ren’ai creates a Gothic aesthetic that is stylish thanks to its monochromatic look, as well as its use of shadows and light. There are some beautiful visuals here, especially when the shadows fall over Ai, Koharu and Risa.

The choreography and gentle movement of each member only adds to the elegance of the video, and its pace and tone work beautifully with the location given. This is a very fitting video for the Platinum era, continuing their moody, stylish streak of releases whilst also showcasing their skills and the members’ ability to seem both vulnerable and sexy.  It’s a beautiful video, one that fits the tone of the song well.

16

Kono Chikyuu no Heiwa wo Honki de Negatterun dayo! (2011)

Rating: 7/10

This video is definitely here due to preference, but as far as graduation videos go, this is one of the prettier releases from Morning Musume, and even has a nice subtle nod towards the graduate herself without making the video all about her. The color scheme is also one of the key reasons why this video is on here; purple and gold go really well together, and the galaxy setting, though over the top, is great to look at.

The sparkles are in overkill mode, however. The editor must have let Reina go ham during post-production (plausible).

Kono Chikyuu no Heiwa wo Honki de Negatterun dayo! is a fun video, with a catchy, cheerful tune to round it all off. The overall design of the galaxy and golden road setting is stunning, the members look amazing, and the outfits are rather eye-catching and fit into the galaxy theme well. The only thing that could have been toned down, of course, is that over-spray of obnoxious sparkles and glitter.

15

LOVE Machine (1999)

Rating: 7/10

A classic from the old days, LOVE Machine was originally going to be an Honorable Mentions only, but it’s far to hilarious for that. Plus, it’s one of the original videos from the group that showed their entertaining side, as well as the song that really got the group noticed.

From the various antics of the members, to the horrendous green screen and questionable choreography, this is one of those videos you might like because it’s so bad, it’s good. It’s an entertaining watch, especially in 2017, because LOVE Machine is so cheesy in all the right ways.

Some of the editing choices are quite cringe-worthy now, only because they’re so outdated, but that only makes you realise just how far we have come in editing and style, plus, this would have been considered good, way back in the day. Sure, the effects and green screen are outlandish, but it’s still fun to see where the video goes.

LOVE Machine is a complete guilty pleasure video, and even after all these years, it’s pretty entertaining, despite its dated look.