BoA – Identity

Identity / BoA

CD Only Version

Identity / BoA

CD + DVD Version

Release Date: February 10, 2010

Track Listing

  1. This Is Who I Am
  2. Easy
  3. Bump Bump! feat. VERBAL (m-flo)
  4. Lazer
  5. Interlude #1
  6. Is This Love
  7. Mamoritai ~White Wishes~
  8. Interlude #2
  9. Nekorabu
  10. The End Soshite and… (album version)
  11. Possibility duet with 三浦大知
  12. Fallin
  13. My All


After a brief and somewhat successful detour in North America BoA returns to the Japanese market with her seventh studio album Identity which includes the previously released singles Bump Bump! and Mamoritai ~White Wishes~. This is the first of BoA’s Japanese albums to not chart in the #1 spot on the Oricon charts. After listening to the entire thing it’s not hard to understand why.

I was expecting a bit of the electro pop influence from her North American debut to creep into this album, but instead it was business as usual. Well that’s cool, but the result of this rather safe approach is that there really aren’t any standout songs that are truly awe inspiring or attention grabbing. As I stated before, I think a bit of that edge from  her North American productions would have been a nice touch & would probably have resulted in some sweet tracks.

If you’re thinking that my opinion that this album is crap well you’re wrong. Actually I think it’s pretty decent but just rather bland as a whole. There are a few tracks that managed to stick with me like the previously mentioned Bump Bump! which sounds similar to Namie Amuro’s Can’t Eat, Can’t Sleep I’m Sick with the horn stabs and up tempo R&B styled beat.

Lazer is probably the closest song that would be an example of the kind of songs I was expecting to hear on this album. It at least has a bit of a fresher sound. Although I could have done without the cheesed up spoken word break about wanting a red light. Dropping to the beat during that section is my preference but perhaps that’s just the DJ in me talking. I mean it would be a nice spot to mix out of.

Lastly there’s Possibility and Fallin. On Possibility I liked Daichi Miura’s voice. I don’t listen to many male R&B artists or groups these days but I think this dude is pretty good. I’ll check out his discography after hearing him on this track.  Fallin just reminded me of a Big Bang type of song for some reason. I dunno why, but a bit of 4 on the floor action is always good stuff.

Overall this was a decent album that could have been better if a few riskier or edgier productions were chosen. Still, it’s a worth adding to your BoA collection and for you non-BoA fans. Well this won’t change your mind about her.

Identity CD Only (Japan Version)

Identity CD + DVD (Japan Version)

About Greg 977 Articles
Greg is the creator, administrator, editor, code monkey, overlord and general jack of all trades at Selective Hearing. He can be found lurking among the overseas Asian pop fandom and bumming around Japan every year for some reason or another.