It didn’t take long for the video for C-ute’s 17th single Sekaiichi to hit their YouTube channel. Looking at the end result I can see why. But even though it fits the typical cost effective Hello! Project video template it’s actually not that bad. It certainly is a colorful affair, with each member dressed in their assigned color.
The outfits are cute, frilly dresses that aren’t overly ridiculous or silly. That’s always a good thing considering some of H!P’s costume designers come up with ideas that only those under the influence would consider fashionable. Usually it’s Airi & Maimi that stand out but this time the entire group is on equal footing.
What surprised me most is Mai. She actually looks happy and smiley in this video. A major change from her usual “What the fuck am I doing here?” look. Kind of strange to see her all genki and not half asleep.
Props also go out to Chisato for rocking the cowboy hat with style.
The choreography is interesting with lots of circular moves, jumping and for some reason Will Smith, Fresh Prince era dumb dancing. Okay. Well at least it’s something different. Perhaps the next video will feature the running man and the cabbage patch?
Long-time Hello! Project fans have already had their fill of this kind of video but for some reason this manages to stay fun. Sure, pushing decorative blocks to spell “HAPPY” isn’t exactly the most exciting thing to watch but I guess how it’s presented that counts. I do feel sad that there are no metaphors like in Momoiro Sparkling where the girls were being pelted in the face with balls.
But it’s alright. As for the song itself? Well I’m not exactly sold on it quite yet. It will probably take me a few spins at a higher quality to give it a proper assessment. It seems okay upon first few dozen listens.
The release date for Sekaiichi Happy na Onna no Ko is September 7.