See the world through a ‘glitter filter’! Japanese girl group FAKY release ‘Diamond Glitter,’ the lead song and video from their first full album
The next-generation Japanese girl group FAKY released the new single ‘Diamond Glitter.’ This is the lead track from their forthcoming first full-length album, set for release on Wednesday, October 19.
FAKY is a girl group – or “girls’ union” to their fans in Japan – made up of five members with diverse roots and styles. Their ‘CANDY’ EP reached No.3 on the iTunes all-genres album chart behind only Ariana Grande and Radiohead and entered the Top 10 of the Spotify Viral Top 50 chart in the United States.
The group has also performed successful overseas concerts in Brazil, Canada and Spain. After joining the group in 2019, members Hina and Taki gained a vast fan base among teens after appearing on the popular romance reality series ‘Ookami’ on streaming video service ABEMA, taking the group’s domestic success to all new heights.
FAKY will finally release their long-awaited first full album in October 2022.
Since the album release announcement, FAKY has been gaining attention with their high-octane performances at concerts and other events. Now they are taking the next step with the release of ‘Diamond Glitter’ as a digital single and music video as an advance taste of the forthcoming album.
The track is beyond genre classification with its catchy hooks and melody lines designed to curl up comfortably your ears. It is a gorgeous song unique to FAKY, incorporating elements of Western pop and J-pop in a way that only FAKY can do.
It is a bright and powerful song that will make you feel like a “glitter filter” has been applied to the world around you.
The music video delivers a grittier “dirty” vision in stark contrast. The video shows the members of FAKY creating sparkles in the decadent yet dark setting of a crumbling wedding venue, a smoky and cool image with a dark tone that contrasts brilliantly with the sound of the track.
FAKY uses this paradoxical technique to deliver a brilliantly colourful “dirty world.”
The video was directed by Takuto Shimpo, who won the Best Japanese Group Video Award at the MTV Video Music Awards Japan 2021 for his video for Official Hige Dandism’s ‘Cry Baby,’ and the Best Video Director Award at the Space Shower Music Awards 2021.
Shimpo has previously worked on videos for FAKY’s releases ‘little more’ and ‘Darlin’ (Prod. GeG)’, and the video for ‘Diamond Glitter’ references both of these videos, with homages to the mirror scene from ‘little more’ and the sofa room scene from ‘Darlin’ (Prod. GeG)’.
These playful nods to FAKY’s past shine a light on their upcoming first full album.
Perfectly fusing Western pop music and J-pop with a powerful sound and catchy hooks, FAKY’s unique “J-pop alternative style” is a must-listen.
The new song ‘Diamond Glitter’ is available now on digital download and subscription streaming services.
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