FEMM has revealed a radical music video supporting “Mental Health”
FEMM went right ahead and expressed everything they wished to in the girls’ anthem “Fxxk Boyz Get Money,” which conveyed a powerful message and drew the attention of influencers worldwide, including Western cities, South America and Asia enough to have their 1st album “Femm-Isation” in TOP 10 chart of World Albums category on Billboard Chart in the US, and Best Indies Album of HMV nationwide, in the UK.
Their second album, “Tokyo Girls Anthem,” released in December last year, guested world-known producers Boys Noize who has worked with A$AP Rocky and Frank Ocean, as well as Danny L Harle, who has worked with Charli XCX and Rina Sawayama, and Star Boy who has worked with DaBaby and Lil Uzi Vert.
“Mental Health” was a song that particularly stood out among them.
This Dark Neo Trap song was cowritten with FEMM themselves, their long-time friend Yup’in and Radical Hardcore Clique, best known internationally for their Gagaku-influenced style of Hip Hop.
This song can be perceived as the culmination and the deepest of FEMM’s works, who was one of the first to explore “DARKPOP,” which has been under the spotlight in modern music.
Their straightforward yet sharp stinging lyrics spell out the dark side of two-sidedness in human beings, mashed with chopped-up future bass-like Gagaku sounds (although they sound entirely different to ears), are delicately uneasy, and portray the mental unbalanced-ness.
On the other hand, the way it does not carry any sense of vulnerability and the constant shooting self-assertion is almost a soothing salvation. It speaks for the audience and leaves them in the exhilaration of “thank you for voicing out!” to phrase in words.
The video that visualizes this exemplary musical work has turned out to be… the chaos of the chaotics. A black-light, which is impossible to exist in reality, is a modern expression made possible virtually in a higher dimension of the 3rd world. It is worth a look.
A three-sided box surrounded by LED panels utilizes a technology called Perspective. It represents a closed room hidden in the depths of the heart, in which FEMM and Yup’in themselves express the negative emotions that rage like wild bullets within their souls.
International artist YAMACAHNG’s intentional excessive usage of laser grid, also an internationally renowned visual collective “BRDG” ‘s highly concentrated and heavy computer graphics, as well as “GENDAI” with “UNVISION” the world champion of “WORLD OF DANCE” ‘s sick dance moves are something to look out for in the video.
This is not an exaggeration and is FEMM’s unique counter-product to modern darkness only FEMM can provide. The bitter taste of this drug will give certain buoyancy to the sinking minds.
FEMM / New Album「Tokyo Girls Anthem」
DL & Streaming：https://avex.lnk.to/TokyoGirlsAnthem
DL & Streaming（EU & UK): https://jpurecords.com/products/femm-tokyo-girls-anthem
- Tokyo Girls Anthem [Prod. by Star Boy]
- Mental Health feat. Yup’in [Prod. by Radical Hardcore Clique]
- Lolly [Prod. by LISACHRIS]
- ID: T1G3R [Prod. by Radical Hardcore Clique]
- LCS [Prod. by Boys Noize]
- Dolls Kill feat. ELLE TERESA [Prod. by LAZ¥$TAR]
- Plastic [Prod. by MYLK]
- Boss [Prod. by KM]
- Level Up feat. Duke of Harajuku [Prod. by Star Boy, Loesoe, Radical Hardcore Clique]
- Peach [Prod. by Danny L Harle, Radical Hardcore Clique]
Music Videos from this album are constantly being released with the schedule below.
December 24th, 2021″ Tokyo Girls Anthem.”
director & stylist: BABYMARY
January 7th, 2022 “Mental Health feat Yup’in.”
director: 2nd Function
January 14th, 2022 “Lolly.”
January 2022 (TBC) “ID:T1G3R”
A rap duo consisting of two mannequins with minds, RiRi and LuLa. Their most famous work, “Fxxk Boyz Get Money,” was perceived as a girls’ anthem with powerful messages among teenagers in the US and went viral among international influencers and “Agents” (FEMM’s fans) in Europe, South America as well as Asia.
This resulted in having their debut album “Femm-Isation” in US TOP 10 Billboard chart under the “World Albums” category. In the UK, it was featured as one of “6 Acts To Watch in 2016” on “Huffington Post,” as well as nationwide HMV’s “Best Indies Album” chart, pioneering a new decade for the female rap scene at home and abroad.
They are no strangers to the Internet culture and were one of the first to embark on the revival movement taking the world by storm.
They released “80s-90s J-POP REVIVAL” with their take on Vaporwave and gained a high reputation.
In 2020, they released a six-track EP “404 Not Found” (a status code used when a website cannot be found on the internet) with the concept “A brand new sound that is yet to exist.”
Not only among Agents (FEMM’s fans), but they have gained attention worldwide with their dark style of aggressive music called “Hyper Pop,” which links the trend in the current world.