Japanese mannequin rap duo FEMM released a new single and video ‘Keep It Cool’ is a rap track that flirts with elements of UK garage, 2-step and a fresh, jazzy take on future bass. And in line with FEMM’s recent releases ‘Come & Go,’ ‘Peach’ and ‘Dead Of Night,’ it comes accompanied by a music video set in the virtual city of New Tokyo in the year 20XX.
‘Keep It Cool’ music video:
FEMM’s biting breakthrough girls’ anthem ‘Fxxk Boyz Get Money’ went viral in 2014 and caught Western teens’ attention. This was followed by the debut album ‘Femm-Isation,’ which entered the Top 10 of Billboard’s World Albums chart. FEMM was quickly established as pioneers of a new era in Japan’s female rap scene, and to this day, they continue to ride the cutting edge of internet subculture.
FEMM’s March 2021 music video ‘Sugar Rush’ was featured on the British music and fashion site Notion, and the popular music site Music Crowns introduced the track to its 4.5 million followers on social media. FEMM was also interviewed by the culture magazine Wonderland, which described them as having an “unmissable and unique sound.” On Spotify, ‘Sugar Rush’ was included in tastemaking playlists such as ‘Pop Hits,’ ‘Dark Pop’ and ‘The Best Indie Pop,’ once again exposing music fans in the UK, Europe and the US to the avant-garde pop charms of FEMM.
Check out cool noir visuals and an unreal unicycle dance performance in the video for ‘Sugar Rush’:
Released last fall, FEMM’s EP ‘404 Not Found’ features producers such as DaBaby/Lil Uzi Vert cohort Star Boy and Rina Sawayama/100 gecs collaborator Danny L Harle. While the EP has a notably dark and industrial style, the new single ‘Keep It Cool’ is closer to the brighter sound of FEMM’s previous release, ‘Sugar Rush.’
With ‘Keep It Cool,’ FEMM has betrayed expectations once again. The single’s exciting new sound is nonetheless in keeping with their guiding concept of breaking down the divisions between humans and machines, virtual and reality, borders and languages, to create something that had never before existed in this world. Now is the perfect time to immerse yourself in FEMM’s leftfield utopia.
New Single ‘Keep It Cool’
Latest EP ‘404 Not Found’
01. Sit Down (producer: HABANERO POSSE)
02. Bury Me (with all my $$) (producer: YUA)
03. Peach (producers: Danny L Harle / Radical Hardcore Clique)
04. Play By The Rules (producer: Diana Chiaki)
05. Boss (producer: KM)
06. Level Up feat. Duke of Harajuku (producers: Star Boy / Loesoe / Radical Hardcore Clique)
‘Tic Toc’ music video:
Agents worldwide can catch FEMM’s acoustic live stream series on Instagram every Friday night (US time) – full details can be found on their official Instagram account: https://www.instagram.com/femm____/.
As a girls’ anthem with a darkly humorous message, mannequin rap duo FEMM’s acclaimed song ‘Fxxk Boyz Get Money’ found an audience with teens and influencers in the United States, quickly spreading around Europe, South America and Asia. FEMM’s debut album Femm-Isation brought Japanese female rap to a whole new audience, reaching the Top 10 of Billboard’s World Albums chart in the US.
In Britain, the Huffington Post highlighted FEMM in its ‘6 Acts to Watch in 2016′ list, and HMV included the duo in the Best Indie Albums section at its stores across the UK. FEMM has blazed a trail as acclaimed female rap artists at home and abroad through these global activities.
FEMM’s love of internet culture made them frontrunners of trends that are now sweeping the world, receiving praise for their reinterpretation of the 1980s and ’90s J-pop through a vaporwave filter. In 2020, they released their six-song EP ‘404 Not Found’, whose title refers to the error message that appears when a website cannot be found – alluding to FEMM’s brand-new sound that does not exist anywhere else no matter how hard you look. With their dark vision and aggressive musicality that rides the forefront of the hyperpop boom, FEMM is attracting attention not only from FEMM fans (known as Agents) but from music fans and media worldwide.