KCON Launches INSSADA Giving K-pop Fans the Chance to Earn Exclusive Giveaways, Deals, and Unique Opportunities


KCON, the world’s largest Korean culture convention and music festival, known for bringing fans around the world first-of-its-kind access to their favourite artists (and each other), has today debuted a new way to get the most out of their fandom. INSSADA, the ultimate fan ambassador program for those passionate about K-Pop, gives fans access to giveaways, deals and fantastic opportunities from top brands.

At launch, partners include Missha Cosmetics, ROW8, HoneyDrop, and Spartan Race, to name a few that are joining forces with KCON to reward INSSADAs year-round. For example, KCON partnered with @misshaus, one of South Korea’s leading creators of high-quality and affordable Korean beauty products ($20 off of any purchase of $20 or more on www.misshaus.com). This is just one example of the exclusive offers available to INSSADA ambassadors.

Based on a Korean slang term for “insider,” INSSADA will launch in conjunction with KCON:TACT 3 (March 20-28), the third virtual KCON, including live performances and artist appearances available to members of the KCON Official and Mnet K-pop YouTube channels. More info on the most prominent virtual K-Culture festival – which this month will feature 26 performing artists and interactive fan experiences — can be found at www.kconusa.com.

To become an INSSADAS and reap the benefits of being part of the largest community of Hallyu fans in the world, visit inssada.com to fill out a simple application, and for more information, follow along on Facebook, Instagram, and Twitter @INNSADAUS.


KCON USA (kconusa.com) is the largest fan festival dedicated to every aspect of Korean pop culture (aka Hallyu). The convention and concert franchise launched in 2012, attracting more than 12,000 fans, and has grown each year, with 147,000 attendees for KCON events in New York and Los Angeles in 2018. KCON USA is now an established annual celebration in Los Angeles and New York.

It is the flagship event for American fans of KOREAN music, food, beauty, and more, providing the largest forum for fans to directly connect and with artists and professionals from across the Korean entertainment industry. Since its inception, the brand has expanded internationally, with KCON festivals taking place in LA (USA), New York (USA), Tokyo (Japan), Abu Dhabi (UAE), Paris (France), Mexico City (Mexico), and Sydney (Australia).