Mobekimasu – Busu ni Naranai Tetsugaku PV

Mobekimasu Title Card

How many of you are old enough (in fandom years) to remember the Hello! Project Allstars? You know way back in the days before AKB48 existed and all of the Elder club members weren’t so elderly? For those who don’t remember them, they were  basically the gathering of all H!P’s roster acts for one big group hug of a song.

Mobekimasu is the 2011 version of that with the current roster and all the noobs (excluding Morning  Musume 10th generation) that they picked from the latest auditions.  While not as extravagantly large as the days of yore, you can still see Hello! Project still has a fair number of members. Most who were also present and accounted for the first time H!P did this kind of thing.

Mobekimasu Sayumi

Mobekimasu Risako

This collective has been issued a song title that follows this years trend of  being long and hard to pronounce. Busu ni Naranai Tetsugaku. It’s similar in tone to the (now) H!P anthem All For One & One For All. The music is a blend of Disco, Funk and Electronica that is slowly creeping its way back into the H!P catalog. Already a good sign of things to come.

Mobekimasu Set

Well that’s until you get to the actual video itself. It doesn’t take place in the most exciting of locales unless you consider a large black stage with huge spotlights around it exciting. With that budgetary measure in place it looks like the funds for a “set” went into outfitting the plethora of girls on said large black stage. There are some who don’t like any of the costume choices in this video but they’re not really all that bad. In fact, they’re kind of plain compared to some of the ridiculous shit that these girls have had to wear in the past.

Mobekimasu Airi

Mobekimasu Yurina

My personal preference are the dresses. They kind of look like the ones from Morning Musume’s Onna ga Medatte Naze Ikenai. The shiny outfits are nice but they’re kind of like regular stage gear that you can see during any Hello! Project concert. And the dresses just look nicer overall. Perhaps it’s just me but I was really hoping for the school uniforms for each individual group or soloist. Yeah, the school uniform thing may seem played out, but you can’t beat a bunch of cute girls in skirts & blazers.  Although I sense the original S/Mileage probably would have received hoochie shorts & tank tops for shits & giggles.



Mobekimasu Niigaki

Mobekimasu Miyabi

The most impressive thing about this video is the choreography. I found there was a lot of fluidity in the movements of the dance that made it stand out from the last mass group effort so many moons ago. Many of the girls on stage were in close proximity of each other so the fact that no one elbowed someone in the face or tripped over the person beside them is quite the achievement. Other than that the choreo was some top notch stuff that’s normally reserved for C-ute.


Mobekimasu Yuuka

Yes that is Yuuka stealing a dance move from former H!P member Maki Goto


In the end the video does kind of lack of wider shots of the Hello! Project roster from above and perhaps the spinning effect was used a little too liberally. Those who have a keen eye for detail may notice that Mitsui Aika is barely present. I was hoping she would be wheeled out on stage and be all Glee-like pushing herself around to the dance moves. But that would kill the whole fluidity thing that I talked about earlier.


Depending on when you entered the Hello! Project universe this could be the best thing ever or a faithful, yet not as epically awesome re-hash of days gone by.  But there should be enough in this video for everyone to enjoy.

Busu ni Naranai Tetsugaku will be released on November 16th.

About Greg 1079 Articles
Greg is the creator, administrator, editor, code monkey, overlord and general jack of all trades at Selective Hearing. He can be found lurking among the overseas Asian pop fandom and bumming around Japan every year for some reason or another.

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