RHYME SO – formed by Japanese producer Shinichi Osawa, a.k.a MONDO GROSSO, and RHYME, an Australian artist/poet – has released their new single “HOT” visualized as a 360° VR music video.
Set in a virtual nightclub in your mind, “HOT” was directed by Jordan Freda, who has worked on several projects with some of the world’s top artists, including Katy Perry. The music video was created in collaboration with Strangeloop Studios, an up-and-coming LA-based creative company that produces cutting-edge “music & tech” such as live visuals for The Weeknd and Flying Lotus.
RHYME SO – “HOT” (Official 360° VR Music Video)
Combining an addictive, fresh dance beat by Shinichi Osawa with lyrics by RHYME that sharply and humorously captures modern society, the “HOT” 360° virtual nightclub can be enjoyed with a VR headset or on a mobile phone.
The visual movies playing on the monitors in the “HOT” 360°club (the RHYME version, the SO version, and RHYME&SO version) are now available with lyrics on the RHYME SO YouTube Channel.
RHYME SO was formed in Tokyo in 2017, and their first track, “Just Used Music Again”, was included in 2019 on the Head in the Clouds II label compilation supervised by 88rising’s JOJI. The song was also cut as a single and made an impressive debut, jumping to the top of numerous Spotify playlists in more than 25 countries around the world, including New Music Friday, with over 2.2 million streams.
88rising & RHYME SO – Just Used Music Again
Released in March 2020, the single “Fashion Blogger” cynically and uniquely mirrors modern society’s addiction to the internet. The music video is set in a figure skating competition and features MILK (RuPaul’s Drag Race Season 6 / All-Star Season 3), a world-renowned drag queen and former figure skater.
The epic and avant-garde music video, which features MILK and RHYME skating on ice, has been featured in many media outlets and has been viewed more than 2.7 million times on YouTube. The video is currently nominated for the “Best Music Award “, “Best Actress/ Model Award,”, and “Best Major Brand Production Award” at the London Fashion Film Festival and in the “Best Music Video” category of the Berlin Commercial festival.
ABOUT RHYME SO:
RHYME moved to Japan in 2017 soon after she met Osawa – the pair quickly formed a close collaboration and began writing together as RHYME SO; they’ve also performed together for DIOR in Tokyo. Their two cultures collide harmoniously as their distinctively rich musical abilities create exciting, relatable bops.
RHYME SO’s music was picked up by Japanese/Australian artist JOJI and the duo’s debut single dance hit “Just Used Music Again” was released on 88 Rising’s 2019 album Head In The Clouds II, which gained accolades from Hypebeast, Highsnobiety, Billboard, Complex, Hypebae, Mixmag, The Line Of Best Fit, and more.
RHYME SO brings a refreshing sound and style that they’ve created on their terms. Blending their infectious pop hooks, tongue twisters, and witty lyrics while pioneering a new era sound – which they call “Blank Post Genre” – the duo is set to hit the ground running with more new music to come soon.
Rising alt-pop artist RHYME encompasses an eclectic but curated genre for herself as a word performer. As a DJ, she’s travelled the world playing rock’n’roll to experimental hip-hop to house to disco in front of large crowds. Born to Australian rock legend Richard Lara (The Screaming Jets) and stylist and make-up artist Michelle Michaelson (Chrissy Amphlett), the Sydney-born singer started playing classical saxophone at age ten and also took up figure skating.
At 18 years old, RHYME decided to stop figure skating full-time due to financial pressures and focused on modelling and music. For a few years, she volunteered at Mardi Gras Pride Parade Festival and curated music at Sydney’s well-known club, Frankie’s Pizza. RHYME released solo projects, including her latest EP, INTERNET GIRL, which received support from NYLON Japan. As a model, she has appeared in global fashion magazines, including CAKE Magazine and Re-Quest/QJ.
ABOUT SHINICHI OSAWA (MONDO GROSSO):
Shinichi Osawa’s career began as MONDO GROSSO in the early 90s. Osawa then became a successful music producer and composer for TV advertisements and film scores. He went on to produce some of the most stylish acid jazz, house, Nu-wave and R&B music in Japan. He also produced many of Japan’s top artists like Namie Amuro and bird. Shinichi Osawa then succeeded in the 2000s as an electro music pioneer. He released his first album, The One, via FatBoy Slim’s Label. His remix of Digitalism’s “POGO” was an epic of the electro era.
His unique style has been influential in the music industry in Japan and beyond. In 2017, he released his first album in 14 years as MONDO GROSSO – soon after the release, the album ranked #1 on Japan’s iTunes album chart, and the music video “Labyrinth” from the album has since accumulated over 26 million views, receiving support from Mixmag Asia.