KCON:TACT3 wrapped up the 9-day event with over 4 million K-Culture fans from 147 countries tuning in to the festival. Fans worldwide tuned in via YouTube, AIS, gigafest, etc., to watch more than 21 hours of the best K-pop stages.
CJ ENM has been hosting KCON in the US, Mexico, Europe, Middle East and Australia since 2012 and has gathered 1.1M audience members across the 24 in-person KCON events over the past eight years. Last year, they launched KCON:TACT, the digital KCON, in June 2020 and provided new experiences for the fans during the two KCON:TACT events in June and October. 26 artists/groups participated in ‘KCON:TACT3’ and met their global fans via virtual Meet&Greets.
KCON:TACT brought back its innovative signature technology, using AR and XR technology to create an immersive experience for fans to experience the new ‘World Tour’ concept. This technology was used to recreate previous KCON venues and stages, letting fans experience going on a trip with their favourite artists in the comfort of their own homes.
A total of 26 artists including AB6IX, ACE, ATEEZ, BTOB, Dreamcatcher, ENHYPEN, EVERGLOW, HA SUNG WOON, HyunA, iKON, ITZY, Jessi, JO1, KANG DANIEL, Lee Jin Hyuk, LOONA, MAMAMOO, OH MY GIRL, P1Harmony, SF9, Stray Kids, SUNMI, THE BOYZ, TOMORROW X TOGETHER, TO1, WOODZ showcased a one of a kind performance and met global fans on stage and through Meet & Greet sessions.
Popular programs were held in various time zones and languages so fans all over the world can participate live, including influencer programs created for fans in the US and Japan.
Kim Hyun Soo, head of the Convention & Live Entertainment Business Division at CJ ENM, said, “KCON:TACT 3 was to help the world become one again and for the artists and fans to communicate with the hope of meeting again soon at KCON.
Above all, it is more meaningful in that it has established itself as the world’s largest online K-Culture festival, providing the experience for global fans and artists who are in different places.”. He added, “In addition to the concert, “COUNTDOWN WEEK”, specialized content for audiences in the US and Japan, also brought about the previous offline KCON’s nostalgia.
In the future, KCON will evolve into a festival that connects online and offline so that people around the world can enjoy K-Culture without any constraints.”
KCON Official YouTube Channel will release “Backstage Behind-the-scenes” containing the behind-the-scene footage, including artist rehearsals, to continue its support of ‘KCON:TACT3’. All concerts, Meet&Greet sessions, and various K-culture contents from ‘KCON:TACT3’ can be enjoyed through the KCON Official YouTube Channel.
More information can be found at www.kconofficial.com.
ABOUT KCON USA
KCON USA (kconusa.com) is the largest fan festival in North America celebrating Korean culture and music. The convention was launched in 2012 with over 10,000 fans attending and has more than doubled annually since to over 158,000 fans.
KCON is now established in Los Angeles as the annual flagship event for American fans of Hallyu and Asian pop culture, providing the largest forum for fans to connect directly and with artists and professionals from the Korean entertainment industry. In 2017, the brand further expanded internationally, presenting KCON in Mexico and Australia and returning to Japan. KCON has also held events in France, UAE and Thailand.
ABOUT CJ ENM
CJ ENM is Asia’s leading entertainment and merchandising company headquartered in Seoul, Korea. Its entertainment division engages in a wide array of businesses across the industry spectrum, including media content, music, film (CJ Entertainment), performing arts, and animation, providing its top-notch, original content to various media platforms.
CJ ENM has created, produced and distributed globally acclaimed contents, including Cannes-winning film Parasite, Tony Award-winning musical Kinky Boots, record-breaking box office hits Roaring Currents, Extreme Job, Ode to My Father, along with sought-after television series such as Mr. Sunshine, Guardian: The Lonely and Great God, Grandpas Over Flowers, I Can See Your Voice and more.
To offer the best K-Culture experiences worldwide, CJ ENM presents KCON, the world’s largest K-culture convention & festival celebrating Hallyu and Mnet Asian Music Awards (MAMA), Asia’s most prominent music awards. With regional offices in Asia, Europe and the US, CJ ENM currently employs over 3,600 people. For more information, please visit: http://www.cjenm.com