Seishun Kozou ga Naiteiru (Another ver.) (2015)
Even though this is one of my highest ratings for a video, it’s not my favourite, and I don’t like the song, either. Believe it or not, how the song sounds can make an impact on how I view the video, too. So, it sits at #9, but that’s pretty good, considering.
Seishun Kozou ga Naiteiru (Alternative version) is pretty incredible. Visually, it’s stunning, and it stands as one of the current generations best looking pieces in their library of MV’s. The imagery is gorgeous, the colours blend beautifully, and though the tone can feel pretty dull at times, it works with the songs own dull tone. Sadly, it doesn’t enhance it; if only.
The members are delightful here, too, and I love that this video represents a journey of sorts, whilst also acting as an introduction to the 12th generation. I also enjoy how it shows the difference between older generations, and the four new members who are uneasy about their place on the train (in the group), but are accepted by everyone else, regardless. The most pivotal moment of this PV is, of course, when all of the members run with the new generation at the top of the train, uncertain but confident in their future together.
This is art, and it’s inspiring. But, I prefer other MV’s to it. Sorry, hardcore fans.
Toki wo Koe Sora wo Koe (2014)
Toki wo Koe Sora wo Koe is delightful in its editing, delivering a beautiful chroma key sky and a few beautiful designs that move flawlessly alongside the members. Unlike the aggressive nature of Mukidashi de Mukiatte, this is a graceful, breath-taking piece with a gorgeous color scheme that can feel quite dreamy.
The background for the choreography is one of the nicest this group has received, showing off a colorful, sparkling galaxy that fits the style of perfectly, whilst also delivering an almost nostalgic feel with its use of the sky and space, a favourite idea of Tsunku’s from the early days of the group. This is, of course, a more elegant approach, one that shows off some of the best-looking green screen from the group, in all its pretty simplicity.
This is a mesmerizing video, and one of the more aesthetically pleasing releases from the group. It’s a delightful watch, and a nice return to space for the group.
Considering how simple this video is, as well as its age, Furusato is incredibly high on the list. Of course, it’s the sentimental value that this video holds that allows it to be regarded so highly, plus, it’s the sort of video that would give you goosebumps.
Featuring scenes where each member interacts with a mother figure and journeying through locations that are important to their roots, Furusato creates a rather touching atmosphere, one that is bittersweet, as each member has clearly moved on by this point, despite wishing for the comfort of their mothers back in their hometowns.
There are many beautiful scenes in this music video, from the shot at twilight to the scene where each member holds a sparkler, creating a nostalgic, private moment between viewer and member. The final, personal touch has to be the sequence of photographs and video snippets from each members’ youth, adding even more depth to the video and making Furusato one of more tender videos from Morning Musume.
3,2,1 BREAKIN’OUT! (2009)
This is quite possibly one of the most creative green screened videos to come out of Morning Musume, and is quite possibly the basis for what is Kare to Issho ni Omise ga shitai, which shares similar colors and paper town themes. Of course, this one is a little more linear, and it feels a lot like a fun scrap book.
This is a pleasing video to watch, one that can easily cheer its viewer up with its fun, vibrant sound and bright, energetic look. The cut-out images of the members are joyful to watch, and the power and closeness of the Platinum era is clear as day. This is a great video, one that uses some really fun and cute editing techniques we don’t really witness from the group as much as we might like.