Mr.Moonlight ~Ai no Big Band~ (2001)
Mr.Moonlight ~Ai no Big Band~ is, quite possibly, one of the most exaggerated videos Morning Musume has released to date, but it is also one of the most entertaining for its flare and energy. Filled with cheese, swing, color and flirtatious playboys, there is no denying that this video is an absolute joy to watch.
Abe Natsumi and Yoshizawa Hitomi portrayed as players are especially glorious.
This is always a fun, hilarious video to watch, returning viewers to the days when Morning Musume were genuinely trying to have a good time. It’s silly, carefree and vibrant, filled to the brim with personality and happiness that is overwhelming in the most perfect way. This is one of those videos that will bring a smile to most peoples faces, and there is hardly a soul out there who hates this song or MV.
The quality of the video, as well as the wardrobe and set, feels authentic to the Swing era, and the chemistry between the members is incredible. Mr.Moonlight ~Ai no Big Band~ is incredible, thanks to both the set design as well as the personality each member shows during their performance. This has to be one of the most charming videos the group has ever brought out.
After the apparent toilet scandal at the height of the groups career, Morning Musume retaliated with The☆Peace!, one of the most promising releases of its era. Filled with humor and not-so-subtle jibes towards the scandal, here is an area that the current lineup of H!P artists wouldn’t dare to enter, though it would be great if they did; imagine Kobushi Factory retaliating all these boyfriend scandals with a music video? It would certainly spark some interest (and controversy).
From the choreography to the reactions they make, to the members dancing in a room filled with urinals that light up, this video is hilarious. It’s also rather creative, taking a simple idea, and making it fun whilst also taking a jab at the tabloids. Plus, it’s a very catchy song, which only makes the video more appealing.
This video is a gem, and it’s one of the more iconic songs and videos out there from Morning Musume. There is a lot to enjoy, from the humorous theme to the weird, wonderful choreography. And of course, that end gets you every time. Will it ever stop?
Morning Musume no Hyokkori Hyoutanjima (2003)
At the time of its release, Morning Musume no Hyokkori Hyoutanjima did rather poorly. The video, however, seems to be a fan-favourite among the Western community, because it embodies a lot of the Morning Musume traits that fans were introduced to; silly, fun and cute. It’s also a rather memorable video, thanks to its practical effects, set, costumes and simple story line. Also, it feels quite reminiscent of pantomimes and school plays.
The character interactions and various personalities portrayed are all quite humorous, especially Yasuda Kei’s drunken, flirtatious manner and Niigaki Risa’s ruthless and unforgiving character of the captain. It’s also nice to see the return of the Yoshizawa and Ogawa pairing, which was so cute back in the day.
This one is definitely filled with fond memories of a good time in Morning Musume’s career, showcasing their carefree and fun attitudes that are hardly seen now in PV’s. It’s a great video, one that still holds up to the standards of today. Sometimes, it even beats out current releases from the group, which is pretty incredible (but not that hard to do, considering how cheap H!P have been).
Ima sugu Tobikomu Yuuki (2015)
With its pastel skies and smoky backdrop, Morning Musume’s Ima sugu Tobikomu Yuuki looks a lot like a dream, rather than the generic studio set the members are clearly on. Add in those gentle camera movements and the subtle breeze that passes by the members every so often, and this dream becomes something even more beautiful than you could have bargained for.
Ima sugu Tobikomu Yuuki might not be the most elaborate or stylish videos the group has produced in their 20 years, but it certainly stands out for how it looks alone. From the lighting to the colour scheme, the graceful movements and serene tone, this has to be one of Morning Musume’s most tranquil videos to date, and its simplicity in shots only enhances just how eye-catching it is.
This might not be a high-ranking video for some, however, it’s beauty and grace is enchanting, the members feel completely invested in the song, and it’s just one of those PV’s that you have a hard time looking away from.
Happy Summer Wedding (2000) – 7/10
Souda! We’re ALIVE (2002) – 7/10
Mikan (2007) – 7/10
Naichau Kamo (2009) – 7/10
Help Me!! (2013) – 7/10
Brainstorming (2013) – 7/10
Mikaeri Bijin (2014) – 7/10
Shaba Daba Do (2014) – 7/10
Tsumetai Kaze to Kataomoi (2015) – 7/10
ENDLESS SKY (2015) – 7/10
Jama Shinai de Here We Go! (2017) – 8/10
Kare to Issho ni Omise ga Shitai (2011) – 8/10
Egao no Kimi wa Taiyou sa (2014) – 8/10
Dokyuu no Go Sign (2017) – 8/10
I WISH (2000)
I WISH is the kind of PV you always look back on and remember with fondness. It’s such a fun, silly concept filled with bright costumes, vibrant characterisations and a cute, entertaining setting that truly sold the product that is Morning Musume at the time. This is a personal favourite, for its light-hearted, quirky approach, as well as its simple and sweet story line that is incredibly humorous, and showed off just how fun this could be.
The overall product that is I WISH is highly reminiscent of the groups Hello! Morning days especially, as this would have been something the members might have done for a skit at one point. From the set design to the atmosphere, the choreography, energy, expressions and their costumes, there really is nothing to dislike about I WISH. It is the perfect representation of why Morning Musume are such an enjoyable, inspiring group, and it’s the PV that many fans will remember with great fondness. It is pure nostalgia, and it is glorious entertainment.
This is the group at their best, and they didn’t need effects to accomplish it. Just good old imagination, some energetic characters, and a performance that was filled with the full force that is Morning Musume.
Do you agree with any of these videos being on this list, and if not, which ones should have been left out? What videos from Morning Musume’s 20-year history deserve to be raved about, and which PV’s would have made your list?