Selective Hearing is an independent Canadian online music magazine dedicated to covering Asian popular music and the culture that surrounds it. Since 2006, we’ve published original editorial content ranging from album reviews and artist interviews to concert coverage, podcasts, and feature articles.
We believe great music deserves more than a quick reaction. Our goal is to provide thoughtful, honest coverage that respects the artists behind the music while giving readers genuine, independent opinions they can trust. Whether we’re reviewing a new release, covering a live event, or speaking with an artist, we’re here to inform, entertain, and contribute to the conversation surrounding the music we love.
What We Cover
Music has always been at the heart of Selective Hearing. Our primary focus is Asian popular music, with original editorial coverage that goes beyond breaking news and promotional headlines. We aim to give readers thoughtful perspectives on the artists, albums, and events shaping today’s music landscape while remaining true to our independent editorial voice.
Our coverage includes:
Album & EP Reviews
Our reviews go beyond first impressions. We examine songwriting, production, performances, and the overall artistic vision behind each release, offering readers honest opinions backed by thoughtful analysis.
Artist Interviews
We enjoy learning about the creative process behind the music. Through interviews with artists and industry professionals, we give readers a closer look at the people and stories behind each project.
Concert & Event Coverage
From concerts and fan events to conventions and festivals, we cover live experiences from the perspectives of both music fans and journalists, highlighting performances, atmosphere, and the overall event experience.
Features & Editorials
Not every story fits into a traditional review or news article. Our feature articles and editorials explore industry trends, artist careers, music culture, and topics that deserve a deeper conversation.
Podcasts
Our podcasts expand on the discussions happening across the site, allowing our team to share opinions, debate current topics, and revisit memorable moments in music and entertainment.
Beyond Music
While music remains our primary focus, Selective Hearing also features selected coverage of gaming, film, professional wrestling, and other areas of pop culture that reflect the interests of our editorial team and community. These topics complement our publication while allowing us to share the broader entertainment experiences that inspire our writers and readers alike.
Our Editorial Philosophy
Selective Hearing was built on the belief that great music deserves thoughtful discussion. Every review, interview, and feature we publish is approached with the same goal: to provide honest, well-considered editorial coverage that respects both the artists who create the music and the readers who trust our opinions.
We believe meaningful criticism goes beyond deciding whether something is “good” or “bad.” Music is subjective, and every release has its own creative goals and audience. Our role is to examine each project on its own merits, considering its songwriting, production, performances, artistic direction, and the ideas it sets out to express.
As an independent publication, our editorial opinions are never influenced by promotional campaigns, advertising, or outside partnerships. While we welcome opportunities to work with artists, labels, promoters, and publicists, our commitment is to maintain fair, balanced, and independent journalism.
Above all, we strive to contribute positively to the music community by encouraging thoughtful discussion, celebrating creativity, and helping readers discover the artists and stories that make Asian popular music so diverse and rewarding.
Representative Coverage
For more than 20 years, Selective Hearing has covered artists from across the Asian music industry, following both established performers and emerging talent as their careers evolve. Rather than focusing solely on the biggest headlines, we aim to highlight the music, creativity, and stories that define today’s diverse and ever-changing landscape.
Our editorial coverage reflects the diversity of today’s Asian music landscape, spanning artists from Korea, Japan, China, and beyond. Whether through album and EP reviews, artist interviews, concert reviews, live event reporting, podcasts, or feature articles, every piece is produced independently and guided by the thoughtful, honest editorial standards that have defined Selective Hearing since 2006.
Whether covering an internationally recognized artist or introducing readers to someone they may be discovering for the first time, our goal remains the same: to create thoughtful, honest editorial that helps readers connect with the music and the people behind it.
Media & Industry Opportunities
Selective Hearing welcomes opportunities to work with artists, record labels, promoters, publicists, and event organizers whose projects align with our editorial focus.
Depending on the nature of each campaign, we may provide coverage through:
- Artist interviews
- Album and EP reviews
- Concert and event coverage
- Festival and convention reporting
- Press conferences and media events
- Official promotional materials
- Podcasts and editorial features
While we value opportunities to collaborate with the music industry, all editorial content remains independent and is produced in accordance with our editorial standards.
For media inquiries or collaboration opportunities, please get in touch with us using the information below.
Why Selective Hearing
Independent
Every review, feature, and interview reflects our own editorial perspective and is written without outside influence.
Experienced
Since 2006, Selective Hearing has published original editorial coverage across reviews, interviews, podcasts, live events, and feature articles.
Professional
We approach every opportunity with respect for artists, readers, and the industry professionals who make those opportunities possible.
Passionate
Music remains the heart of everything we do. Our goal is to create thoughtful editorial that informs readers, encourages discussion, and celebrates creativity across the Asian music community.
Connect with Selective Hearing
Whether you’re a longtime reader, discovering Selective Hearing for the first time, or representing an artist, record label, promoter, or event organizer, we welcome the opportunity to connect.
The best way to reach us is through our official social media channels.
We regularly monitor our accounts and welcome conversations regarding editorial opportunities, artist interviews, event coverage, media requests, and other industry-related inquiries. When appropriate, discussions can continue through the most suitable communication channel.
Thank you for taking the time to learn more about Selective Hearing. We look forward to continuing our mission of providing thoughtful, honest coverage while celebrating the artists, music, and stories that bring the Asian music community together.