R&B Sensation Dean Joins WE BRIDGE 2024 Lineup


WE BRIDGE, the three-day convention and two-day music festival celebrating Asian entertainment and culture, surprises fans with a special artist announcement for its Las Vegas event taking place April 26-28 at the Mandalay Bay Convention Center (expo) and Michelob ULTRA Arena (festival).

Inspired by the event’s mission to empower and celebrate the vibrancy of Asian culture, renowned Korean singer-songwriter DEAN joins the already stacked festival lineup to make his long-awaited U.S. return on the WE BRIDGE stage.

While the superstar last toured the U.S. in 2019, his upcoming performance marks a historic return to the American music festival scene after an impressive 8-year hiatus.

DEAN is one of the foremost and most versatile figures in Korean music, showcasing his prowess as an alternative R&B singer-songwriter, rapper, and record producer.

The trajectory of his illustrious career is defined by groundbreaking releases, such as the critically acclaimed EP ‘130 mood: TRBL’, which have solidified his status as a musical visionary. Continually pushing artistic boundaries, DEAN has captivated global audiences with award-winning tracks, such as ‘instagram’ and ‘D (Half Moon) ft. Gaeko and his 2023 single ‘DIE 4 YOU’ marked a triumphant return after four years since his last released single ‘Howlin’ 404′.

A trailblazer for Korean R&B on the international stage, DEAN’s collaborations with global artists and producers, including Eric Bellinger and Anderson.Paak, Daniel Caesar, Syd of The Internet, Gaeko of DYNAMICDUO, IU, Zico, and more underscore his influence in shaping the genre’s landscape. With an enduring resonance transcending borders, DEAN continues earning his esteemed place among Korea’s musical elite.

As excitement builds for the WE BRIDGE Music Festival and Expo, the current lineup is nothing short of spectacular, featuring the iconic DYNAMICDUO, HWASA, and JESSI, alongside chart-topping idol groups CRAVITY, NMIXX, and KARD.

Adding to the excitement are rising stars ALL(H)OURS, AMPERS&ONE, KISS OF LIFE, and TEAM BEBE, who are set to make their highly anticipated U.S. debut. Beyond the concert stage, these artists will extend their presence to the expo, engaging with fans through GRAMMY Museum® artist Q&A panels, hi-touch events, and other exciting fan interactions.

The recent surprise announcement of DEAN joining the lineup has only heightened the anticipation, leaving fans eager to discover the additional surprises WE BRIDGE has in store for this extraordinary event.

Building off of 2023’s wildly successful inaugural event with ENHYPEN, MONSTA X, JESSI, BamBam, KANGDANIEL, Dreamcatcher, CIX, ONEUS, VIVIZ, and BE’O, the 2024 iteration is set to return with an even wider variety of entertainment.

Furthermore, the event strives to build a space for all fandoms to unite and connect with their online friends in real life for a community and experience unlike any other.

WE BRIDGE is presented by premier global entertainment company Infinite Prospects Entertainment (IPE) with the support of MGM Resorts International. IPE is best recognized as the team that turned the Las Vegas Strip purple in April 2022 for ‘The City’ project with megastar group BTS, who performed four sold-out nights of their ‘Permission To Dance On Stage’ tour at Allegiant Stadium.

The company also recently worked with K-pop living legend THE RAIN for the U.S. leg of his highly anticipated comeback world tour. With the explosion of Asian influence on mainstream pop culture worldwide and its tremendous impacts across music, film, art, and fashion, WE BRIDGE’s mission is to connect these creative expressions and the artists and cultures fueling them within one epic experience.

The result is a multi-sensory, live event that immerses attendees into a curated world that bridges what is now new and next in all aspects of Asian pop culture.

Projected to be one of the most significant West x East Asian-centric events of the year, get up-to-date news by following @webridgeexpo on Twitter, Instagram, TikTok, Facebook, and YouTube, and join the conversation using #webridge2024 and #nownewnext.

For all information on the WE BRIDGE Music Festival and Expo, please visit webridgeexpo.com.


INFINITE PROSPECTS ENTERTAINMENT (IPE) is a Las Vegas-based entertainment & events company devoted to bridging Asian and Western pop culture. IPE is the team that brought the megastar K-Pop group BTS to Las Vegas for ‘THE CITY’ project, transforming the city into a BTS-themed playground and famously turning the Las Vegas Strip’ borahae’ purple for two weekends of four sold-out ‘PERMISSION TO DANCE ON STAGE’ concert shows. Most recently, the company worked with K-pop legend The RAIN on the U.S. leg of his highly anticipated comeback world tour.


Mandalay Bay Resort and Casino is set on 120 lush acres featuring Mandalay Bay Beach, a tropical pool paradise with natural sand. The Michelob ULTRA Arena, award-winning restaurants, exhilarating entertainment, unique shopping, Shark Reef Aquarium and the 2-million-square-foot convention center combine to make Mandalay Bay a captivating Las Vegas resort destination.

The resort offers three distinct hotel experiences: Mandalay Bay, with 3,211 luxurious rooms and suites reflecting a modern tropical ambiance; Four Seasons Hotel, a AAA Five Diamond hotel offering 424 rooms and suites; and the luxury all-suite Delano Las Vegas.

Mandalay Bay is operated by MGM Resorts International (NYSE: MGM). For more information and reservations, visit mandalaybay.com, call toll-free at (877) 632-7800, or find us on Instagram, Facebook and Twitter.


MGM Resorts International (NYSE: MGM) is an S&P 500® global entertainment company with national and international locations featuring best-in-class hotels and casinos, state-of-the-art meetings and conference spaces, incredible live and theatrical entertainment experiences, and an extensive restaurant, nightlife and retail offerings.

MGM Resorts creates immersive, iconic experiences through its Las Vegas-inspired brands. The MGM Resorts portfolio encompasses 32 unique hotel and gaming destinations globally, including some of the most recognizable resort brands in the industry.

The company’s 50/50 venture, BetMGM, LLC, offers U.S. sports betting and online gaming through market-leading brands, including BetMGM and partypoker, and the company’s subsidiary LeoVegas AB provides sports betting and online gaming through market-leading brands in several jurisdictions throughout Europe.

The company is pursuing targeted Asian expansion through the integrated resort opportunity in Japan. Through its “Focused on What Matters: Embracing Humanity and Protecting the Planet” philosophy, MGM Resorts commits to creating a more sustainable future while striving to make a more significant difference in the lives of its employees, guests, and the communities where it operates.

The global employees of MGM Resorts are proud of their company for being recognized as one of FORTUNE® Magazine’s World’s Most Admired Companies®. For more information, please visit us at www.mgmresorts.com. Please also connect with us @MGMResortsIntl on Twitter, Facebook, and Instagram.


The GRAMMY Museum, currently celebrating its 15th anniversary, is a nonprofit organization dedicated to celebrating and exploring music from yesterday and today to inspire tomorrow’s music through exhibits, education, grants, preservation initiatives, and public programming.

Paying tribute to our collective musical heritage, the Museum values and celebrates the dynamic connection between people’s diverse backgrounds and music’s many genres, telling stories that inspire us and creative expression that leads to change in our industry.

For more information, visit www.grammymuseum.org, “like” the GRAMMY Museum on Facebook, and follow @GRAMMYMuseum on Twitter, Instagram and TikTok.

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