RHYME SO is a Japanese dance music duo featuring pioneering DJ and producer Shinichi Osawa (MONDO GROSSO) and music partner RHYME. Since debuting with US-based music company 88rising, RHYME SO has explored the artistic processes and pathology of creative work in the modern age, with their innovative electro sound revealing the psychology and conflict inherent to the craft of making music.
Released on November 24, RHYME SO’s first full-length album ‘IAFB’ marks a significant milestone for the duo. Throughout the album, the euphoric electro songs are infused with acid house-style modulation and deep bass, folding in the destructive power of industrial hip-hop, the deep low end of modern trap, a tech house vibe, and even classic “parapara” and Eurobeat elements – stretching Osawa’s versatile musicality to new limits.
Over this, RHYME’s lyrics coolly and sometimes violently describe the conflicts that artists face in modern times, from the ills of consumerist society to the rise of influencers, lack of self-esteem, feelings of despair and emptiness, and an unquenchable thirst for recognition. These themes intertwine via reinterpreted takes on Japanese poetic verse such as haiku and tanka, resulting in a truly unique album.
IAFB is a love letter to all music fans and cultural explorers, created by a duo constantly searching for “that special something that will provide the next wave of Japanese sound with a bridge to the world.”
The next step in the global evolution of J-pop and dance music has arrived. Check it out and hear it for yourself.
RHYME SO IAFB
- ACT THE SAME
- DON’T VIDEO ME
- PIC ME UP
- SHIBUYA PARAPARA
- UNFOLLOW YOU
- I’m Sooooo (interlude)
- I AM FUCKIN’ BRILLIANT
- IAFB MATSURI (outerlude)
RHYME SO profile
RHYME SO is a dance music duo consisting of Shinichi Osawa, one of Japan’s leading DJs and music producers, performing as MONDO GROSSO, and Australian poet, performer, DJ and trackmaker RHYME. Combining beats based on Osawa’s ample experience rocking dancefloors with RHYME’s witty lyrics that sharply interpret modern life, the duo have an avant-garde club sound that has heralded a new era of electronic sound.
RHYME SO’s 2019 debut single ‘Just Used Music Again’ was released by 88rising and included on 88rising’s compilation album’ Head In The Clouds II’.’ The track was added to influential playlists on multiple streaming services and attracted media attention worldwide.
In 2020, they released ‘Fashion Blogger,” a disco track featuring RHYME’s irreverent and cynical lyrics. The music video depicting a fictional figure-skating contest featuring drag artist Milk from ‘RuPaul’s Drag Race’ has been viewed over 2 million times on YouTube. During the pandemic, they released the singles’ Psyche’ and ‘HOT,” while their recent single ‘POSEABLE’ was released on 88rising’s new imprint 88infinity. RHYME SO continues to transmit cutting-edge music from Tokyo to the world.
Connect with RHYME SO