BE:FIRST Releases Highly Anticipated Love Song, Smile Again

BE:FIRST Releases Highly Anticipated Love Song, ‘Smile Again’

As part of Shiseido’s ANESSA Global Campaign Song


Following the recent release of their mega-viral hit, ‘Boom Boom Back,’ Japanese group BE:FIRST has just announced the release of their latest single, ‘Smile Again.’ 

With sophisticated, minimal music sensibilities, seven distinct vocals stand out in ‘Smile Again,’ filled with wistfulness and fleetingness.

Encapsulating fragility, determination, hope and acceptance accompanying a simple message in the song’s lyrics, ‘You are so beautiful,’ intrigues listeners to wonder about the many hidden implications and stories behind this one song.

As the group’s first love song to be released, ‘Smile Again’ has a beautiful melody and danceable development.

It invites listeners into a world of instant gratification by BE:FIRST and their passion for love and sorrow within its short yet meaningful 3 minutes duration. BE:FIRST dedicates strong love to its fans in this musical gem.

BE:FIRST welcomed an all-star team for their latest single, alongside Japanese rapper, singer-songwriter, producer and CEO of management company BMSG, SKY-HI, and Keita Tachibana from the renowned dance & vocal group w-inds.

In addition, JUNE from Korea joined as the music producer for ‘Smile Again.’ Regarding choreography for the music video, credits go to all four members of the influential Japanese dance and performance collective s**t kingz.

In addition, the group has choreographed dances for multiple Japanese and South Korean artists from Da-iCE, ØMI, and GENERATIONS from EXILE TRIBE, Super Junior-D&E, SHINee, NCT 127, and EXO, to name a few.

The accompanying music video for ‘Smile Again’ has been released via BE: FIRST’s Youtube channel.

Set in an airport, the music video features members of BE:FIRST in a drama-like scene of unspoken stories and relentless yearning in search of something close to their hearts.

With every release, BE:FIRST has always had their local and overseas fans (more known in the community as ‘BESTY’) in mind.

The group will share more activities related to the ‘Smile Again’ release on their social media accounts in the upcoming weeks.

‘Smile Again’ has been selected as ‘ANESSA Global Campaign Song’ as part of Japanese beauty conglomerate Shiseido ANESSA’s Spring Summer 2023 commercial campaign.

This global campaign takes place in Japan and eight other countries/regions in Asia, including Indonesia, Malaysia, the Philippines, Singapore, and Thailand, where ‘Smile Again’ is available via the major streaming platforms.

The release of ‘Smile Again’ will include BE: FIRST’s viral hit, ‘Boom Boom Back,’ and one unreleased single, ‘Great Mistakes.’ ‘Boom Boom Back’ related videos with the #BBBチャレンジ (#BBBChallenge in English) created a buzz on TikTok and have surpassed over 100 million views to date, with the numbers still growing.

In addition, the single topped various charts in Japan, including Billboard JAPAN’s JAPAN HOT 100 and TikTok Weekly Top 20 Japan.

Determined and unstoppable, BE:FIRST continues surprising and exciting everyone with their latest work.

BE:FIRST / Smile Again – Streaming and Download

BE:FIRST / Music Videos

BE:FIRST profile


BE:FIRST is a seven-member dance and vocal group featuring SOTA, SHUNTO, MANATO, RYUHEI, JUNON, RYOKI, and LEO, signed to renowned Japanese rapper SKY-HI’s management company and label, BMSG.

Each member possesses unique singing, dancing, and rapping qualities and musical sensitivity reflected in their songwriting & choreography. In addition, each owns an attractive individuality that marks them as unique.

Under the name BE:FIRST, this seven-piece group has swept the No.1 spots on various charts in Japan since before their debut. Now they are taking their bold first steps toward Asia and the world.

BE:FIRST social media

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BMSG social media

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