BE:FIRST Releases Their First-of-the-Year Digital Single, ‘Boom Boom Back’

BE FIRST Boom Boom Back Cover

After the remarkable achievements in 2022, which include officially debuting as a group, chart-topping music hits, as well as performances at prestigious events from the likes of the 2022 Asia Artist Awards, the 65th annual The Japan Record Award, and the 73rd NHK Kouhaku Uta Gassen (Kouhaku Song Festival), Japanese group, BE:FIRST are back with their first single of 2023, ‘Boom Boom Back.’

With a new year, BE:FIRST welcomes a new approach with a global team on ‘Boom Boom Back’ which includes US-based artist and music producer Grant Boutin and music producer Luke Shipstad, songwriters Will Jay and 3onawav, who proactively provide music to great artists in South Korea as well as other Asian countries.

This brand-new infectious single expresses the sincere yet greedy determination to aim even higher, despite already achieving high accolades.

‘Boom Boom Back’ is a hybrid Hip Hop danceable track mixed with a 90s flavour, a touch of 2000s teen beat, and the current sensibility of musical rhythms. Regarding choreography for the music video, BE:FIRST worked with dancers and choreographers KAITA and KAZ the FIRE.

KAITA previously worked on their Hip Hop number, ‘Milli-Billi,’ which was taken from their first album, ‘BE:1’. With ‘Boom Boom Back,’ there is a promise that this will be another ‘must-see’ dance performance.

Celebrating the new digital single release, BE:FIRST will have a series of live streams on their social media accounts. This is the first comeback for BE:FIRST since the release of their debut album, ‘BE:1,’ last August.

‘Boom Boom Back’ has already been shared and published by local dancers and choreographers in the lead-up to the single release date, creating a wave of mystery and excitement to all BESTYs (BE:FIRST fans) who wondered if this was the group’s latest single.

On TikTok, the #BBBチャレンジ (#BBBChallenge in English) was published without revealing the group or song title and created a massive buzz on social media even before the official announcement from BE:FIRST. This has garnered over 5.0 million views, establishing BE:FIRST’s digital-first approach and commitment to their love for music and dance.

BE:FIRST published their TikTok videos for ‘Boom Boom Back’ on 26 and 27 January 2023. So get excited about their new release and await what is coming next from BE:FIRST.

“Boom Boom Back” streaming & download:

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1st Album “BE:1”:

BE:FIRST profile

BE FIRST Boom Boom Back Promo

BE:FIRST is a seven-member dance and vocal group featuring SOTA, SHUNTO, MANATO, RYUHEI, JUNON, RYOKI, and LEO, signed to renowned Japanese rapper SKY-HI’s management company and label, BMSG.

Each member has a high ability and potential for singing, dancing, and rap, along with a musical sensitivity reflected in their songwriting and choreography. In addition, each owns an attractive individuality that marks each as unique.

Under the name BE:FIRST, this seven-piece group has swept the No.1 spots on various charts in Japan since before their debut. Now they are taking their bold first steps toward Asia and the world.


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