Purple Kiss – Hide & Seek Review

Purple Kiss Hide & Seek Cover

Release Date: September 8, 2021

  1. Zombie
  2. 2am
  3. Cast pearls before swine
  4. So WhY
  5. Twinkle
  6. ZzZz

Review

Hide & Seek

The second EP from Purple Kiss called Hide & Seek arrived in the fall of 2021, with Zombie as its lead single. Zombie is unlike Purple Kiss’ previous singles, taking the group into new musical territory. This time, it’s into the trendy Urban Pop/Funk sound making the rounds in pop music.

Zombie allows Purple Kiss to loosen up and charm the listeners into falling for them differently from Ponzona, which is more threatening than Zombie because of its tone and concept.

As for the rest of Hide & Seek? It has many surprises once you get past the a-side. So WhY is another song on this EP that contains a funky groove. However, this Chaein composed track has more of a dance music feel to it. That bleeds over into Twinkle which goes full into full EDM Pop mode to complete the circle of life.

The secondary promotional song on this EP titled Cast Pearls Before Swine feels like a successor to Into Violet‘s Skip Skip. Even though the song title’s meaning makes no sense to me, I found it to be catchy nonetheless, and I can see why it was also promoted alongside Zombie.

As for the two remaining songs? They are on the slow side and are similar to the softer songs from their previous EP. 2am is the one of most interest since this is the song dedicated to PLORY (Purple Kiss fans).

This group composed track contains all the things the group has wanted to say to their fans encompassed in a warm musical setting that does remind one of talking in the wee hours of the morning.

That doesn’t mean you should sleep on ZzZz (yes, punny, I know.) It’s a pleasant way to end the album, but it understandably doesn’t leave the same impact as 2am.

Hide & Seek is an excellent follow-up to Into Violet. I can’t find anything to nitpick about the album at all. With the members continuing to be deep in the creative process for their music, I’m interested to hear what they come up with next.

Hide & Seek

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Greg is the creator, administrator, editor, code monkey, overlord and general jack of all trades at Selective Hearing. He can be found lurking among the overseas Asian pop fandom and bumming around Japan every year for some reason or another.