‘WE BRIDGE’ MUSIC FESTIVAL AND EXPO ANNOUNCES MONSTA X AS A HEADLINER AND JESSI ON FRIDAY, APRIL 21
K-Pop sensations to perform with major acts already announced, including ENHYPEN, KANG DANIEL, VIVIZ, and others making their U.S. arena debut
Tickets for events at Mandalay Bay Convention Center and Michelob ULTRA Arena are on sale now at webridgeexpo.com
We Bridge, the inaugural three-day cultural expo and two-day music festival in Las Vegas to celebrate Asian entertainment and culture has announced renowned K-pop sensation MONSTA X to headline and award-winning soloist Jessi to perform on the weekend of April 21-23. These lineup additions are set to appear alongside ENHYPEN and will be joined by KANG DANIEL, VIVIZ, Dreamcatcher, CIX, ONEUS, fromis_9, and BE’O.
Recognized as a leading third-generation K-pop male group, MONSTA X has carefully curated a discography of hard-hitting singles and albums, attracting many fans worldwide. The Korean group is known for viral tracks such as “Beautiful Liar,” “Play It Cool” with Steve Aoki, “Crescendo,” and, most recently, “Deny,” which catapulted onto the Billboard Hot Trending Songs list. Their latest EP, “REASON,” released in January 2023, saw all six songs reach the top ten on the Billboard charts.
The award-winning group has performed in several festivals and international concerts across Europe, Asia, and South & North America, with Las Vegas coming up in 2023. As well as being the only band from Korea to release two albums entirely in English, their hit songs, “WHO DO U LOVE?”, “One Day” and “YOU CAN’T HOLD MY HEART” made MONSTA X the only K-pop band besides BTS to have three or more Top 40 U.S. pop singles.
Leading K-pop female rap superstar Jessi has built her reputation with hit after hit, garnering millions of fans worldwide. The Korean-American rapper-songwriter has put out many viral tracks such as “What Type Of X” and, most recently, “Zoom,” which stayed on Billboard’s Global 200 chart for four consecutive weeks since releasing last May.
In addition, her hit single “Nunu Nana” has reached over 100 million streams on Spotify alone, with the music video collecting over 199 million views.
From workout playlists to the club scene and jamming out with friends, Jessi’s music will always excite her fans and head for the dance floor. The award-winning artist has also performed in several international concerts, including her first solo concert, “Zoom” in Manila (2022) and her “Beyond Your Imagination Tour” in Europe (2022).
“We are excited to be part of the We Bridge Music Festival and Expo and bring our show to Las Vegas for all the fans! We will be there on April 21 and can’t wait for you all there,” said MONSTA X.
“I’m so excited to join the We Bridge Music Festival and Expo this Spring in Las Vegas. Catch me at the expo, meeting fans and performing on April 21 at the festival. Hope to see you all there!” said Jessi.
We Bridge is presented by premier global entertainment company Infinite Prospects Entertainment (IPE) with the support of MGM Resorts International. The same group helped turn the Las Vegas Strip purple in April 2022 for megastar group BTS, who performed four sold-out nights of their ‘Permission To Dance On Stage’ tour at Allegiant Stadium.
With the explosion of Asian influence on mainstream pop culture worldwide and its tremendous impacts across music, film, art, and fashion, We Bridge’s mission is to connect these creative expressions within one experience and celebrate the Asian artists and cultures fueling them. The result is a multi-sensory, live event that immerses attendees into a curated world that bridges what is new and next in Asian music, media, art, and fashion.
“We are so pleased to team up with We Bridge Music Festival and Expo as a sponsor,” said Eric Toda, Founder of Meta Prosper & Global Head of Social Marketing at Meta. “It was important to us to get involved with this diverse showcase of Asian-American and Asian communities coming together to celebrate their collective cultures in one of the most exciting entertainment capitals in the world, Las Vegas.”
Meta Prosper was launched to drive visibility around the diversity of our community’s voices to build social equity, influence, and economic opportunity. Prosper is Meta’s commitment to the Asian Pacific Islander (API) community. What started as an idea grew into a movement – fueled by the intent of giving voice to diverse stories. We are here to create a place where our community has the space and the power of self-determination. For more information, visit Facebook: Prosper With Us.
“This is an exciting time to welcome MONSTA X and Jessi and their fans to Las Vegas. We can’t wait to welcome them to the We Bridge Music Festival and Expo,” said Alex Kang, CEO of Infinite Prospects Entertainment. “They will be participating in the hi-touch event for the Expo at Mandalay Convention Center on April 21 and performing on that same day at the music festival at Michelob ULTRA Arena.
Check our website and social media for more up-to-date information. In addition, we are very grateful to have Meta Prosper participating with us this year. Working with a community leader such as Eric and seeing what he has done with the platform is exactly our mission.”
The GRAMMY Museum® will have its stage over the three days on the expo floor consisting of special performances and panels with the music festival acts and Asian thought leaders and is open to all attendees. Hi-touch events with the artists will follow each panel and are accessible to all ticket holders of qualifying tiers. In addition, we Bridge is partnering with culture curators and creators who will showcase some of Asia and Asian America’s finest visual artists and their work.
Projected to be one of the largest West x East Asian-centric events of the year, more information, including additional talent lineups, ticket sales, and program details, will be announced soon. For up-to-date news, follow @webridgeexpo on Twitter and Instagram and join the conversation using #webridgelv and #nownewnext. For more information on We Bridge Expo, please visit webridgeexpo.com.
ABOUT INFINITE PROSPECTS ENTERTAINMENT
Infinite Prospects Entertainment (IPE) is a Las Vegas-based, world-class multi-service production & management company in the entertainment industry, devoted to bridging Asian media and entertainment with western culture in the United States. IPE’s strategic global partnerships are demonstrated in their capacity to identify prospective opportunities to expand in new markets.
For example, with the support of MGM Resorts, the same group who famously turned the Vegas Strip purple in April 2022, IPE brought the megastar K-pop group BTS to Allegiant Stadium for four sold-out nights of their ‘Permission To Dance On Stage’ tour.
ABOUT MGM RESORTS INTERNATIONAL
MGM Resorts International (NYSE: MGM) is an S&P 500® global entertainment company with nationwide and international locations featuring best-in-class hotels and casinos, state-of-the-art meetings and conference spaces, incredible live and theatrical entertainment experiences, and an extensive array of restaurant, nightlife and retail offerings. MGM Resorts creates immersive, iconic experiences through its Las Vegas-inspired brands.
The MGM Resorts portfolio encompasses 32 unique hotel and gaming destinations globally, including some of the most recognizable resort brands in the industry. The company’s 50/50 venture, BetMGM, LLC, offers U.S. sports betting and online gaming through market-leading brands, including BetMGM and partypoker.
In addition, the company’s subsidiary LeoVegas AB provides sports betting and online gaming through market-leading brands in several European jurisdictions. The company is currently pursuing targeted expansion in Asia through the integrated resort opportunity in Japan.
Through its “Focused on What Matters: Embracing Humanity and Protecting the Planet” philosophy, MGM Resorts commits to creating a more sustainable future while striving to make a more considerable difference in the lives of its employees, guests, and in communities where it operates. The global employees of MGM Resorts are proud of their company for being recognized as one of FORTUNE® Magazine’s World’s Most Admired Companies®.
For more information, please visit us at www.mgmresorts.com. Please also connect with us @MGMResortsIntl on Twitter, Facebook, and Instagram.
ABOUT THE GRAMMY MUSEUM
The GRAMMY Museum is a nonprofit organization dedicated to celebrating and exploring music from yesterday and today to inspire tomorrow’s music through exhibits, education, grants, preservation initiatives, and public programming. Paying tribute to our collective musical heritage, the Museum values and celebrates the dynamic connection between people’s diverse backgrounds and music’s many genres, telling stories that inspire us, and creative expression that leads to change in our industry.
For more information, visit www.grammymuseum.org, “like” the GRAMMY Museum on Facebook, and follow @GRAMMYMuseum on Twitter, Instagram and TikTok.