‘WE BRIDGE’ MUSIC FESTIVAL AND EXPO RETURNS TO LAS VEGAS WITH ARTIST LINEUP INCLUDING HWASA, JESSI, DYNAMIC DUO & MORE. Tickets to go on sale starting January 30 for presales and February 1 for public sales at webridgeexpo.com.
WE BRIDGE, the three-day convention and two-day music festival celebrating Asian entertainment and culture, has announced its return to Las Vegas on April 26-28 at the Mandalay Bay Convention Center and Michelob ULTRA Arena at Mandalay Bay Resort and Casino.
The industry’s trailblazing icons DYNAMIC DUO, HWASA and JESSI will be performing at the 12,000-seat arena show and will be joined by boy group CRAVITY as well as up-and-coming groups KISS OF LIFE and AMPERS&ONE who will be making their U.S. debut on the WE BRIDGE stage.
Artist announcements will continue to be unveiled via the WE BRIDGE social media channels, culminating in the entire lineup reveal just before ticket sales open next week.
Building off of 2023’s wildly successful inaugural event that showcased performances, panel conversations, and fan engagements with ENHYPEN, MONSTA X, Jessi, BamBam, KANGDANIEL, Dreamcatcher, CIX, ONEUS, VIVIZ, and BE’O, the 2024 iteration is set to return with an even wider variety of entertainment.
WE BRIDGE’s vision is to shine a light on Asian artists and their artistry by providing a platform for emerging talent to make their U.S. introduction and reuniting legendary names with their fans alongside today’s current artists who are paving the way for Asian entertainment.
Furthermore, the event strives to build a space for all fandoms to unite and connect with their online friends in real life for a community and experience unlike any other.
One of the favourites returning as part of WE BRIDGE’s annual programming is the GRAMMY Museum® Stage, where artist engagements, hosted by Emily Mei, will be held throughout the three-day expo and open to all expo pass holders.
Hi-touch events with the artists will follow each panel, accessible to all ticket holders of qualifying tiers. Another fan favourite returning to the expo is the art gallery, which partners with pop culture curators and creators to showcase the work of some of Asia and Asia America’s finest visual artists and their work.
WE BRIDGE is presented by premier global entertainment company Infinite Prospects Entertainment (IPE) with the support of MGM Resorts International. IPE is best recognized as the team that turned the Las Vegas Strip purple in April 2022 for ‘The City’ project with megastar group BTS, who performed four sold-out nights of their ‘Permission To Dance On Stage’ tour at Allegiant Stadium.
The company also recently worked with K-pop living legend The RAIN for the U.S. leg of his highly anticipated comeback world tour. With the explosion of Asian influence on mainstream pop culture worldwide and its tremendous impacts across music, film, art, and fashion, WE BRIDGE’s mission is to connect these creative expressions and the artists and cultures fueling them within one epic experience.
The result is a multi-sensory, live event that immerses attendees into a curated world that bridges what is now new and next in all aspects of Asian pop culture.
“I’m honoured to be bringing back a celebration of Asian culture to Las Vegas, one of the entertainment capitals in the world, where we can introduce our favourite artists and new talent to American fans,” said Alex Kang, CEO of Infinite Prospects Entertainment.
“Last year was our first humble beginning in bringing this kind of experience, and with the continued rise of Asian prominence in mainstream culture and entertainment, we are proud to bring more access to diverse global artists and brands to our community.
With this awareness, WE BRIDGE Music Festival and Expo will return and be bigger this year. We are happy to team up with past partners, such as the GRAMMY Museum and MGM Resorts, who helped make WE BRIDGE 2023 a huge success.”
Chris Baldizan, MGM Resorts’ Executive Vice President of Entertainment, said, “We are proud to partner with Alex Kang and his team again as WE BRIDGE returns to Mandalay Bay for a second consecutive year.
We look forward to another successful event, providing guests with a one-of-a-kind entertainment option combining live music with an immersive experience.”
“We are excited for our continued partnership with WE BRIDGE,” said Michael Sticka, President/CEO of the GRAMMY Museum. “WE BRIDGE isn’t just an event; it’s a vibrant platform for cultural exchange and artistic expression, which aligns with the Museum’s mission and values.
We look forward to our second year of collaboration and the opportunity to again showcase our renowned public programming alongside our unwavering commitment to diversity and heritage across communities and music’s many genres.”
Projected to be one of the largest West x East Asian-centric events of the year, get up-to-date news by following @webridgeexpo on Twitter, Instagram, TikTok, Facebook, and YouTube, and join the conversation using #webridge2024 and #nownewnext. For all information on WE BRIDGE Music Festival and Expo, please visit webridgeexpo.com.
ABOUT INFINITE PROSPECTS ENTERTAINMENT
INFINITE PROSPECTS ENTERTAINMENT (IPE) is a Las Vegas-based entertainment & events company devoted to bridging Asian and Western pop culture. IPE is the team that brought the megastar K-Pop group BTS to Las Vegas for ‘THE CITY’ project, transforming the city into a BTS-themed playground and famously turning the Las Vegas Strip’ borahae’ purple for two weekends of four sold-out ‘PERMISSION TO DANCE ON STAGE’ concert shows. Most recently, the company worked with K-pop legend The RAIN on the U.S. leg of his highly anticipated comeback world tour.
ABOUT MANDALAY BAY
Mandalay Bay Resort and Casino is set on 120 lush acres featuring Mandalay Bay Beach, a tropical pool paradise with natural sand. The Michelob ULTRA Arena, award-winning restaurants, exhilarating entertainment, unique shopping, Shark Reef Aquarium and the 2-million-square-foot convention center combine to make Mandalay Bay a captivating Las Vegas resort destination.
The resort offers three distinct hotel experiences: Mandalay Bay, with 3,211 luxurious rooms and suites reflecting a modern tropical ambiance; Four Seasons Hotel, a AAA Five Diamond hotel offering 424 rooms and suites; and the luxury all-suite Delano Las Vegas.
Mandalay Bay is operated by MGM Resorts International (NYSE: MGM). For more information and reservations, visit mandalaybay.com, call toll-free at (877) 632-7800, or find us on Instagram, Facebook and Twitter.
ABOUT MGM RESORTS INTERNATIONAL
MGM Resorts International (NYSE: MGM) is an S&P 500® global entertainment company with national and international locations featuring best-in-class hotels and casinos, state-of-the-art meetings and conference spaces, incredible live and theatrical entertainment experiences, and an extensive restaurant, nightlife and retail offerings.
MGM Resorts creates immersive, iconic experiences through its Las Vegas-inspired brands. The MGM Resorts portfolio encompasses 32 unique hotel and gaming destinations globally, including some of the most recognizable resort brands in the industry.
The company’s 50/50 venture, BetMGM, LLC, offers U.S. sports betting and online gaming through market-leading brands, including BetMGM and partypoker, and the company’s subsidiary LeoVegas AB provides sports betting and online gaming through market-leading brands in several jurisdictions throughout Europe.
The company is pursuing targeted Asian expansion through the integrated resort opportunity in Japan. Through its “Focused on What Matters: Embracing Humanity and Protecting the Planet” philosophy, MGM Resorts commits to creating a more sustainable future while striving to make a more significant difference in the lives of its employees, guests, and the communities where it operates.
The global employees of MGM Resorts are proud of their company for being recognized as one of FORTUNE® Magazine’s World’s Most Admired Companies®. For more information, please visit us at www.mgmresorts.com. Please also connect with us @MGMResortsIntl on Twitter, Facebook, and Instagram.
ABOUT THE GRAMMY MUSEUM
The GRAMMY Museum, currently celebrating its 15th anniversary, is a nonprofit organization dedicated to celebrating and exploring music from yesterday and today to inspire tomorrow’s music through exhibits, education, grants, preservation initiatives, and public programming.
Paying tribute to our collective musical heritage, the Museum values and celebrates the dynamic connection between people’s diverse backgrounds and music’s many genres, telling stories that inspire us and creative expression that leads to change in our industry.
For more information, visit www.grammymuseum.org, “like” the GRAMMY Museum on Facebook, and follow @GRAMMYMuseum on Twitter, Instagram and TikTok.