Release Date: April 3, 2023
Zero is NewJeans’ first promotional single release and is used as part of Coca-Cola’s Korean campaign. For most, it probably won’t be considered canon in NewJeans’ short discography. But any new music is better than none.
Zero is similar in tone to Ditto; it has a Jesery Club base with touches of Pop and R&B added to the mix. The result is a very catchy, almost underground club kind of groove. If there were a straight-up dub mix of this that went a bit harder, it could be a club banger.
The chorus is the one thing about Zero that catches many listeners off guard. The hook (as expected for an ad) is telling you to get a Coke because it’s tasty. So yeah, it’s not subtle and a bit jarring at first, but it does its job, and like it or not, you’ll have that damn jingle stuck in your head.
So yes, it’s nice to get an appetizer from NewJeans, even if it’s to sell you some soft drinks.