SEOHYUN – Don’t Say No Review

Released January 17, 2017

Track Listing

  1. Don’t Say No
  2. Hello featuring Eric Nam
  3. Magic
  4. Lonely Love
  5. Love & Affection
  6. Bad Love
  7. Moonlight


Following in the same footsteps as her fellow members, and following up on her duet single with Yuri, it’s now Seohyun’s turn in the solo market. In her case, she differs from some of her members. While she has done musicals and acting, Seohyun has always come across as the most-averse to the entertainment industry. Between her bookworm image, to her admiration for a politician, and her habits that differ from her members, it all adds up to someone who just happened to be an entertainer. She just happens to be good at it as well. 

So when news broke she was next up with her own solo project, I became curious. What’s the musical direction? Obviously there won’t be a lack of vocal prowess, but is that enough? Is this just a cash grab? In regards of SM Entertainment, I can’t recall another project of theirs where I had so many questions. I’m glad to say that I was pleasantly surprised. 

The title track (which is the only song she didn’t write) is a nice, bouncy R&B track that shows that Seohyun has got range. For the first 30 seconds or so, I didn’t think this was her kind of song, but by the end she made it hers. It’s easily one of my favorite songs from the EP.

Another standout was Magic. It was here that I began to really enjoy her music. It gave me the positive gas face. By that I mean it elicited a full-body reaction. I perked up, looking around to see what just happened. Magic happened. I also had the same thing happen with Bad Love.

In fact, when Moonlight finished, I nodded in approval. I wish someone was in the room with me to see that I did so. The EP feels complete. There isn’t any wasted moment here. Props to Seohyun for writing the majority of the lyrics here. Don’t Say No is the most modern song here, but the rest sounds like late 90’s/early 2000’s R&B. It was a good choice to go in that direction. Perhaps this was a cash grab. But this deserves every single dollar. 

Don’t Say No

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TOZ is Selective Hearing’s resident Urban music aficionado. He also has a keen interest in K-Pop, sneakers, Star Trek and long walks on the beach.