‘WE BRIDGE’ MUSIC FESTIVAL AND EXPO ANNOUNCES PROGRAMMING DETAILS FOR INAUGURAL EVENT
The expo offers include artist engagements, food, merchandise and featured speakers in curated panels with influential Asian entertainment executives and moderators.
Tickets for events at Mandalay Bay Convention Center and Michelob ULTRA Arena are on sale now at webridgeexpo.com
We Bridge, the inaugural three-day cultural expo and two-day music festival in Las Vegas to celebrate Asian entertainment and culture, has announced the programming details of their upcoming 360-degree, one-of-a-kind experience.
The expo will offer food, merchandise, art galleries, and panels covering social topics within the Asian community, showcasing Asian executives, and thought leaders from the entertainment industry.
The entire music artist lineup consists of MONSTA X, Jessi, KANGDANIEL, Dreamcatcher, CIX, and ONEUS performing on April 21, while ENHYPEN, VIVIZ, ONEUS, BE’O, and recent addition BamBam will be performing on April 22.
The Las Vegas music festival will be held at Michelob ULTRA Arena inside Mandalay Bay Resort and Casino. All maps of the property can be found here at mandalaybay.com.
The three-day expo will be held at Bayside Exhibit Hall E at the Mandalay Bay Convention Center and will house all programming listed below.
In addition, all attendees are encouraged to experience various on-site activities and view the artist engagements to get more involved with this fantastic weekend of Asian-focused talent.
For the artist lineup on artist engagements, please visit webridgeexpo.com.
Art Gallery
In partnership with Gallery STAN, a South Korean art gallery and collection of contemporary artists. The gallery will feature mini-exhibitions of the Gallery STAN artists’ artwork (artist profiles).
In addition, live painting exhibitions by SAMBYPEN, MAWZ, & N5bra will occur at different scheduled times.
Please check out the website for all to date.
Marketplace
Food Vendors will be serving FREE sample-sized food items and drinks. Many of the food offerings are listed below, while other vendors include K-POP Nation selling K-Pop goods and Eruulma, who will be selling supplements.
Food offerings:
- Matcha Cafe Maiko – Japanese Matcha Desserts
- Hawaiian Addictions – Hawaiian Snacks
- Little Ding’s – Taiwanese Food
- Soru Ramen – Japanese/Cajun Fusion
- Brew Tea Bar – Boba Drinks
- 702 Macarons – Macarons
- Bambu – Drinks
- Purpletopia – Ube desserts
- Boba x Ice Cream – Boba dessert
- Four4Corner – Filipino food
Merchandise Shop
We Bridge merchandise will be for sale, including exclusive WE BRIDGE x SAMBYPEN collab pieces (https://www.webridgeshop.com/) and limited edition ENHYPEN x SAMBYPEN merchandise, as well as Gallery STAN artist merchandise.
Choreography
The dance stage will offer various choreographers creating dance setups and offering their artistic techniques for all fans who participate. In addition, dance groups can perform their favourite choreography together and gather inspiration from performances by popular K-Pop influencers, dance groups, and artists who may pop in for a quick dance.
Arcade Lounge
An interactive area for attendees to hang out and play various games will be available for all who want to play. The space will feature games popular in Asia and arcade favourites such as the claw machine and more.
Immersive Pathway
Life-size cutouts of We Bridge lineup artists will be strategically placed along an innovative immersion path for attendees to take photos with. In addition, a live painting exhibition by one of the Gallery STAN artists will also be on display.
At the same time, you walk in through the interactive walkway and enter Bayside Exhibit Hall E. At the GRAMMY Museum® Stage, all artists will be conducting hi-touches, which are still available online for purchase.
You may purchase them individually or as part of a package. The GRAMMY Museum® will also bring its popular artist programming to the stage, in which artists will participate in an interview moderated by Emily Mei, followed by a performance.
Panels
For its inaugural year, the expo will offer impressive and highly curated panels on various social topics within Asian heritage.
All panels, panellists and moderators listed below are subject to change.
Friday, 4/21 from 10:15 am – 10:45 am
Topic: Cultural Impact: When will you love us like you love our food?
Panellists: Chinbat Nomin, Minister of Culture, Mongolia; David Zhao, Owner of Xpot / Chubby Cattle
Moderator: Jeff Benjamin, Billboard
Friday, 4/21, from 4:15 pm – 5:00 pm
Topic: Leadership: Asian Women Revolutionizing the Executive Space
Panellists: Sandra Douglass Morgan, President of Raiders; Michelle Sugihara, Executive Director, CAPE; Stephanie Hsiao, NFL
Moderator: Lai Frances, CNET and UPROXX
Sunday, 4/23 from 11:15am – 11:45am
Topic: Asian Innovation: Brilliant Creatives Changing the Landscapes of Reality and Entertainment
Panellists: Anthony Francisco, Marvel Designer; Chris Pang, Actor (Crazy Rich Asians), Benny Luo, CEO of Nextshark
We Bridge is presented by premier global entertainment company Infinite Prospects Entertainment (IPE) with the support of MGM Resorts International.
IPE is recognized best as the team who turned the Las Vegas Strip purple in April 2022 for megastar group BTS, performing four sold-out nights of their ‘Permission To Dance On Stage’ tour at Allegiant Stadium.
With the explosion of Asian influence on mainstream pop culture worldwide and its tremendous impacts across music, film, art, and fashion, We Bridge’s mission is to connect these various creative expressions within one experience and celebrate the Asian artists and cultures that are fueling them.
The result is a multi-sensory, live event that immerses attendees into a curated world that bridges what is now new and next in Asian music, media, art, and fashion.
“We are excited to welcome K-Pop fans across the nation to come and enjoy our 360-degree entertaining and cultural experience,” said Alex Kang, CEO of Infinite Prospects Entertainment.
“We Bridge Music Festival and Expo will offer an immersive program, including an art gallery, marketplace, merchandise shop, choreography, arcade lounge, immersive path, and GRAMMY Museum® Stage, all inspired by Asian heritage.
Tickets for this three-day weekend getaway are offered on our website.”
The GRAMMY Museum® will have its stage over the three days on the expo floor consisting of special performances and panels with the music festival acts and Asian thought leaders and is open to all attendees.
Hi-touch events with the artists will follow each panel and are accessible to all ticket holders of qualifying tiers.
In addition, we Bridge is partnering with culture curators and creators who will showcase some of Asia and Asian America’s finest visual artists and their work.
Projected to be one of the largest West x East Asian-centric events of the year, get up-to-date news by following @webridgeexpo on Twitter and Instagram and join the conversation using #webridgelv and #nownewnext. For all information on We Bridge Music Festival and Expo, please visit webridgeexpo.com.
ABOUT INFINITE PROSPECTS ENTERTAINMENT
Infinite Prospects Entertainment (IPE) is a Las Vegas-based, world-class multi-service production & management company in the entertainment industry, devoted to bridging Asian media and entertainment with Western culture in the United States.
IPE’s strategic global partnerships are demonstrated in their capacity to identify future opportunities to expand in new markets. For example, with the support of MGM Resorts, the same group who famously turned the Vegas Strip purple in April 2022, IPE brought the megastar K-pop group BTS to Allegiant Stadium for four sold-out nights of their ‘Permission To Dance On Stage’ tour.
ABOUT MANDALAY BAY
Mandalay Bay Resort and Casino are set on 120 lush acres featuring Mandalay Bay Beach, a tropical pool paradise with natural sand. The Michelob ULTRA Arena, award-winning restaurants, exhilarating entertainment, unique shopping, Shark Reef Aquarium and the 2-million-square-foot convention center combine to make Mandalay Bay a captivating Las Vegas resort destination.
The resort offers three distinct hotel experiences: Mandalay Bay, with 3,211 luxurious rooms and suites reflecting a modern tropical ambiance; Four Seasons Hotel, a AAA Five Diamond hotel offering 424 rooms and suites; and the luxury all-suite Delano Las Vegas.
Mandalay Bay is operated by MGM Resorts International (NYSE: MGM). For more information and reservations, visit mandalaybay.com, call toll-free at (877) 632-7800, or find us on Instagram, Facebook and Twitter.
ABOUT MGM RESORTS INTERNATIONAL
MGM Resorts International (NYSE: MGM) is an S&P 500® global entertainment company with nationwide and international locations featuring best-in-class hotels and casinos, state-of-the-art meetings and conference spaces, incredible live and theatrical entertainment experiences, and an extensive array of restaurant, nightlife and retail offerings.
MGM Resorts creates immersive, iconic experiences through its Las Vegas-inspired brands. The MGM Resorts portfolio encompasses 32 unique hotel and gaming destinations globally, including some of the most recognizable resort brands in the industry. In addition, the Company’s 50/50 venture, BetMGM, LLC, offers U.S. sports betting and online gaming through market-leading brands, including BetMGM and Partypoker.
In addition, the Company’s subsidiary LeoVegas AB provides sports betting and online gaming through market-leading brands in several European jurisdictions. The Company is currently pursuing targeted expansion in Asia through the integrated resort opportunity in Japan.
Through its “Focused on What Matters: Embracing Humanity and Protecting the Planet” philosophy, MGM Resorts commits to creating a more sustainable future, while striving to make a more considerable difference in the lives of its employees, guests, and the communities where it operates.
The global employees of MGM Resorts are proud of their Company for being recognized as one of FORTUNE® Magazine’s World’s Most Admired Companies®. For more information, please visit us at www.mgmresorts.com. Please also connect with us @MGMResortsIntl on Twitter, Facebook, and Instagram.
ABOUT THE GRAMMY MUSEUM
The GRAMMY Museum is a nonprofit organization dedicated to celebrating and exploring music from yesterday and today to inspire the music of tomorrow through exhibits, education, grants, preservation initiatives, and public programming.
Paying tribute to our collective musical heritage, the Museum values and celebrates the dynamic connection between people’s diverse backgrounds and music’s many genres, telling stories that inspire us and creative expression that leads to change in our industry.
For more information, visit www.grammymuseum.org, “like” the GRAMMY Museum on Facebook, and follow @GRAMMYMuseum on Twitter, Instagram and TikTok.
